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Recently, a lot of webmasters complained that their rankings have dropped, explained that Baidu has made a large adjustment, usually Baidu one weeks to do a larger adjustment, because Baidu's algorithm is also in constant optimization, and we do for the optimization of Baidu is to make their own site in the same industry ranked in front, This requires SEO personnel to fully do their own web site analysis, but also to fully understand the competitor's website situation, to know the enemy, can let their site constantly surpass competitors, then how to analyze their own website and competitor's website? Below we will take a brief introduction from six aspects!
One: domain name, the importance of the domain name is self-evident, if do the regular website should have COM domain name, and the content of the website and domain name have connection, the best is the whole spelling of the keyword, or English word, of course now like this domain name are very few, basically belong to rare breed, Most need to bring some meaningful numbers to strengthen the domain name of the site, so that the choice of domain name beyond competitors, so that the vast number of users more easily remember your domain name, this is the success of the first step to surpass competitors!
Two: server; If you just want to learn to build a website, then choose some free space or free to record the space is a good choice, of course, if you are to a regular website optimization and also to surpass competitors, then for the record of the site, the server's choice to be very cautious, Speed and stability as well as security is a priority to consider, because the server's good and bad directly affect the ultimate site optimization results!
Three: resources; every webmaster will have his own specialty, some people can write a good article, but also some people are very diligent, able to carry out a long-term unremitting post promotion, but also some of the technology is quite comprehensive, of course, webmaster can not be all the technology is very comprehensive, then you have to use their expertise and others to compete, And for their not strong place to ask people to help you to do, so that can do beyond others, and their own in the process of optimization from the resources above and others to compare and analyze, to find a better way beyond!
Four: network; in fact, do the site and business is not much, if the network is very sufficient, then you can have quite good wealth, such as you have to write articles of friends, will give you to do free promotion of friends, then in this network resources will be able to surpass your competitors, Even if you are to do the site can do from behind!
Five: From the art and user experience on the competition; in fact, art is only a good user experience one aspect, why the art of separate come out, the main art is the technical content is quite high, for a beautiful web site will give you a lot of color, but can not indulge in the construction of art, as long as the user experience on the line, In addition, the user experience must fully tap the shortcomings of competitors, and even can do some small survey to obtain the user's use habits, and then according to the user's use habits to modify the function of the site, nature can let your site successfully surpass opponents!
VI: Outside the chain of construction, the importance of the chain does not say, basically is the webmaster can understand, then how to analyze the competitors outside the chain? If you can know the source of the competitor's external chain that would be better, that we need to find some webmaster tools to analyze, through the analysis of competitors, Then we will be able to find a suitable outside the chain of construction, but also to find ways to surpass competitors, so targeted optimization, nature can give you the optimization work to a multiplier effect!
In a word, with all the means to analyze their own and competitors, only in this way can truly know the enemy victorious! Source: http://www.leftcarnitine.com L-carnitine useful? Original A5 First, reprint please keep.