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As a SEO webmaster, if someone else to mention the original how to do you do not know, then you are out, that is to say you are not a qualified SEO webmaster. That is because today's Web site SEO optimization of the main methods of site content construction and the construction of the site outside the chain two large aspects, but the core principle of content construction is the site should have high-quality original articles, and the content of the article to highlight the site itself unique to the value of the Internet users. So all engaged in SEO webmaster, for the Enterprise website SEO optimization of the original article content construction has become a special attention.
For the construction of enterprise website content, there is an original article, there is this false original version, early years, a lot of false original editing tools, so that many of the company's Web site editors benefited greatly, but these artifacts with the search engine technology upgrades and ranking rules of adjustment, the collapse of the Corporate web site on the contrary, because of the low quality of the article by the search engine punishment, including the reduction included, the snapshot does not update the ranking of the decline, and so on, serious corporate web site even directly by the search engine dragged into the blacklist, that is a bit similar to the "Shahe effect" performance.
The original understanding of the content of the enterprise, we may understand that, as long as the site search engine can not find the article, as long as the statement fluent on the good, and then a large number of keywords and anchor chain access. This is the early majority of the SEO webmaster for the original article SEO understanding, for this understanding of the original, in the search engine rules after the adjustment, has not given too high weight, that is to say, the quality of the original article is in a downward trend? So today's search engine for high-quality article content requirements and norms are mainly biased in what respect?
We think of Baidu as an example, in accordance with the current Baidu for high-quality articles of the specification, that is, we write the content of original articles of validity, readability, description of the content is rich million exhibition, and keywords and the content of the site itself to the combination of the description of the integration of content. To put it another way, that is to improve the quality of the article and user experience, which requires us to the company's own professional website must have a certain understanding, otherwise write out the content of the original article is also a great lack of readability. This is the latest search engine for the original article definition.
As we are engaged in SEO work, the latest original article of this new change is necessary to attract enough attention, to understand the latest search engine rules, and constantly go to find the direction of unremitting efforts, only so that our site keyword rankings can be quickly upgraded to the enterprise to bring more traffic and potential customer base , so as to enhance the economic benefits of enterprises!
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