SEO optimization is not just staring at a keyword

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Some seoer tell their customers that they can get a high ranking of a keyword in Google, so when you talk about keywords, that means trying to pick a keyword from a bunch of keywords to improve the rankings, is that correct? This is wrong. It's hard to believe, but some webmasters still make this mistake. Or, believe this is not very difficult, if you have been from the industry's new perspective. You set up a website to sell all kinds of merchandise that you want to monopolize the market, so you desperately optimize until you can put the site-related keywords to the top of the search. Of course you want to be in the first place, and people who buy desires are usually more interested in the first, even more.

If you do this, you will encounter all kinds of trouble. It usually feels like there's no clue, but we can explore it from the search engine itself. Let's say you want to get a ranking on Google or Bing. By default, whenever someone makes a search, the first page displays 10 links, the second page shows the next 10, and so on. Many searchers do not access the content after the first page, and most searchers do not look at the contents of the top three pages. This means you need to beat the top 30 pages already ranked competitors.

This is not an easy thing. If you're unfamiliar with keyword rankings and assume your site is brand new, you have to compete with other sites, often with years or even decades of experience. They have a rich content of the stations and the old station, these are for ranking optimization services. You will encounter greater difficulties in the face of these situations.

In fact, even worse than that. Those top 30 pages have beaten other pages on top of Google, so you also have to go to beat the pages they beat. Don't believe it? As long as Google input "golf" three words, then you can see how many pages in this single word in the competition. Do you really want to compete with nearly a half billion pages?

If your company is the United States tiger, perhaps you are likely to win in this competition, the word "washing machine" ranked first. If you succeed in winning this keyword, though perhaps because the U.S. tag has a good reputation, there is enough money and other resources to compete for a word keyword. For most people, the method is too expensive. There is no reason for us to invest in only one keyword ... Especially when you can make your investment better rewarded in different ways.

What you need to know is that the key problem with a single keyword is that it doesn't work as well as you think. If you think about it, you can find the reason. If you want to be searched for a "gadget" keyword, you must want to attract more people to search for gadgets-related words, such as: blue Gadgets, red gadgets, cheap gadgets, premium gadgets, luxury gadgets, gadgets, gadgets, solar power ... and other related words. You may only provide part of the gadget, so you may get a lot of traffic, but the vast majority will look but will eventually leave because there is no gadget they need.

In addition, if you are ranked for the "gadget" keyword for the purpose of the sale, you need to attract people who don't want to buy gadgets at all. For example, some people simply don't know if they have the tools they need, but just want to find them online? Or do you want to use gadgets to fix what's broken on their hands? or found a tool in her old attic, wondering how much it costs?

Seos and some savvy webmasters try to rank with key phrases from three to four words. Savvy users like to use longer key phrases, and these long tail keyword search results are what they want. People who want to use the tool as a fix use the repair tool. They don't search for "new parts" or "useful parts". So long tail keywords usually indicate the intention of a searcher, Seoer can use this advantage, according to the needs of searchers and the products provided by the site, to develop a reasonable long tail keyword. Because such long tail keywords usually have a higher conversion rate, although a single keyword can bring more traffic.

To sum up, the key word of a single word is more difficult to control, the force of competition is too large, the flow of attraction is too broad, so not very good conversion. If you are optimizing the keyword for a single word, you need to step back and reconsider your site's specific work. What are your site audiences and what do they want to do when they get to your site? Did you offer them anything? Once you have something very personal on your site, put it in a prominent position on your site, it will certainly attract a lot of customers you want. Use a few words, even if it's like "affordable Luxury vintage" stuff (just look at all the second-hand Lexus and Mercedes dealers!). You will find that your market will gain benefits without competition.

The source of the article for http://www.leadseo.cn/seofuwu/Shanghai, the website optimization experts, reprint please keep the source! Thank you very much!