SEO optimization method for new station

Absrtact: A website from the idea to the final forming needs a long process, once established the main body of the site we have to do is to perfect the site SEO optimization, after doing everything ready to dare to boldly submit the site to the search engine, but

A web site from the idea to the final shaping needs a long process, once established the main body of the site we have to do is to optimize the site SEO, after doing everything ready to dare to boldly submit the site to the search engine, But many novice webmaster in the site construction process is difficult to SEO optimization considerations into the site in the early construction, this will lead to a lot of new stations on the line after the collection and ranking, there are many webmaster in the site on the website when the optimization of their own site too often lead to excessive optimization, So for us to talk about a new station how to do SEO optimization?

A good space and domain name

The establishment of the new station needs a good space and a good domain name as the basic conditions, a stable space and a good domain name often for the new station optimization has laid a solid foundation. New station optimization When we need to have a guaranteed service provider there to buy space and domain name, for the domain name we try to choose some words containing the SITE keyword registration, or related keywords pinyin abbreviation, but remember that the site's domain name must be easy to remember not too long, Site space to buy when you need to pay attention to the configuration of service providers, for example, traffic restrictions, IIS restrictions, and related functions are open, where the stability of the site is the most worthy of our attention, the faster opening speed is the site user experience to ensure that, for the sake of insurance or recommend the use of independent IP space, Some foreign cheap space is very easy to appear service failure, it is easy because of inaccessible to the site is down right. So the new station domain name and space requirements are: The domain name simple easy to remember contains keywords, space stability speed.

Second, correct keyword determination and layout

The new stand on the line before you have to consider the Site keyword selection and layout, once the site online can not be in frequent changes in the status of the site, the site keyword is the site as a whole to express the theme, these words to correctly appear in the title of the site, Keywords (keywords), discription ( Website description), the website page, cutting in the site is important everywhere deliberately to accumulate keywords, for the site's homepage keyword Best able to use a single theme, or use a long tail to soften other keywords, the site home does not recommend optimization of too many keywords, so easily lead to the site theme is not concentrated, it is difficult in the short Time to get a good weight. Although the accumulation of keywords can make the site has a very good rankings, but these are short time phenomenon, it is easy to lead to the site by the search engine down the right, for the main keyword extended out of the key words we can be placed in the site's columns and channels for optimization, In this way, the key to expand from the main theme of the site will focus on the search engine is very friendly, get good rankings and weights will be very fast. So for the definition and layout of the key words we suggest: first page single theme, column page use expand keywords, site home around a word.

Third, timely high-quality content updates

The most needed after the new station is not the outside chain and rank, the most urgent need is to be able to provide users with quality solutions to the problem, the importance of a Web page for search engines, in addition to the number of references to the page by other pages, there is another important factor, that is, the quality of the Web page, The quality of the Web page directly depends on whether to solve the problem for users, whether to let users and search engines like, this point in the Baidu search engine embodies the particularly important. In general, if there is a large number of original High-quality Web pages in the new station in Baidu, the site is often able to be quickly indexed by the search engine to give weight and get a good ranking, like my own SEO optimization alliance is to do so, in the site just on the line when it got a good ranking Baidu weight also quickly promoted. So for the new station to want to quickly spend the inspection period of Baidu, the site original high-quality content is very necessary. For the new station, our optimization proposal is: Around the user to update the content of the site, timely to the user to show high-quality original content to solve the problem for users, and a good user experience to enhance the site's keyword rankings.

The website label and the attribute use appropriate

The label of the website mainly refers to: H tags, fervent tags, alt description and nofollow, etc., when important words appear in the Site page, we need to use the relevant tags to mark these important words, used to remind users and search engines these content is relatively important content, For the key words to emphasize prominently, but the use of the label should be reasonable, not in a large number of pages in the H tag, h tags are mainly used to highlight the theme, not to abuse, fervent label also to control the use of Alt description and the actual picture unfold, not too much piling up keywords. The use of nofollow is very important, for the site does not want to spread the weight of the links and pages to be timely nofollow off, so that the weight of the site together. For our new station stationmaster we should note: The label should use rationally, cannot abuse the label to accumulate the keyword, the nofollow attribute should use correctly.

Five, the website internal link should be reasonable

The reason why the internal chain of the site is proposed is mainly to help the new station to enhance the site's collection amount, a site included in addition to the quality of the site depends on the number of content, another major factor is the site's internal links are reasonable, the site's internal links can be the right to lead the search engine spider crawling sites in every corner, When updating the content of the site should pay attention to the relevance of the article layout within the chain, with links to get through the Web page and the relationship between the pages, and to enhance the overall site search record. Site internal link construction should be reasonable, the relevant anchor text link should naturally appear in the site, should not deliberately to use anchor text, while the anchor text link can not be too single, to diversify. So for the new station within the chain construction of our proposal is: topic-related content to link, anchor text link diversity, link level can not be too deep.

Vi. the construction of external links of the website should not be reckless

Many new station webmaster in their own website after the online often eager to see their own optimization effect, so in the understanding of the chain is to enhance the site keyword ranking powerful measures to start a large number of their own site layout outside the chain, and even to mass junk outside the chain, there is a link to buy and sell the platform to purchase links, In my opinion, these optimization methods are not correct, so it is easy to cause the site to be down right. For the new station, when the site is just online, we need to do is to optimize the site, the need to address the content of the website, the site's structure optimization and the construction of internal links, site construction in the early days only to solve these problems to be able to discuss the ranking of the site, a site without internal organs is not long to survive, We need to do is the cultivation of internal strength, the construction of the chain every day the amount of increase, as far as possible to some high-quality forum to release some soft text to improve the site is included instead of ranking, friendship links to the exchange of sporadic continuous, not too fast growth or too fast deletion. Only when the overall stability of the site can be further to the use of external chain strategy to optimize the new station. So for the new station, our optimization proposal is: Outside the chain construction to have the purpose, not for the ranking and to increase the chain of junk, the site of high-quality outside the chain to increase income, for the future site rankings to do bedding.

Vii. site Map and correct compilation of Robots.txt files

The function of the website map is to assist search engine spiders to search and crawl the website correctly and quickly, and the function of robots.txt file is to help the website map to improve the crawling efficiency of search engine spiders, tell the search engine which content is important content need us to go to the exact crawling, What content is not worth to go to waste time crawling, for any site that both are quite important, the two files of the site is included in the role, so for the new station that these two documents need our intention to write, not a quickie.

Eight, not frequently modify the website

The new station is best prepared after all ready to submit, for the choice of keywords, the best description of the site should be done before the line, once the new station on the line after the change, because the new station for the search engine is not stable, if the frequent changes to the site is easy to be a search engine on the site to create resentment, Very easy in the Web site after the search engine down the right, its main embodiment is that the site is not included for a long time, or is only included in the homepage, the page is not included, or is not included in the stable. So for most of the new station once the site is online, we put forward the proposal is: do not easily modify the site, if the site is not fully grasp the words need to be resolved before the online problem.

The new station how to optimize the problem is a lot of us novice war long problem, now I have a detailed summary of these issues, perhaps in the actual SEO optimization in the sea oil a lot of objective factors, but any problem requires us to carry out the correct practice to verify authenticity.