SEO Optimization: New station design ideas and operating methods

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I have been learning SEO, but did not have a special training, are actually operating out of their own. Have their own successful operation cases, today the boss gave me a new task. This article is an analysis of ideas, but also a record for later on the comparison is positive.

First, before the optimization to give users an excuse

Please remember that if your site can provide users with a useful function, then in conjunction with technical optimization techniques. Then your site to get ranked, it is sooner or later. The most feared is that your website provides the function, and other sites are no different. Then, your domain name time no one parents, your chain, articles, and so on all aspects are not good, you feel, your site into the home page?

Second, how to provide different content?

The importance of providing different content, perhaps you agree, is the key to the problem. How can we provide different content? You can look for different content in the following way

You can enter the keyword you want to optimize in Baidu. And then you look at the 10 sites that are returned, what features do they offer? Where do they explain their product features? Obviously, if our website still provides this kind of function, also like them to elaborate own product, then certainly does not have a good rank. We have to use other methods. So what do we do? We need to analyze the actual needs of the user

We want to classify our users, for example, this time the boss gave me the task is to do a patent search site. So we're going to analyze these people on patent inquiries. It is to apply for a patent, ah, or to see other people's patent is effective AH?

Third, through the search engine to their own site positioning

This is a very thin aspect of the matter. We know what we're offering. Then you design your website structure. Here I teach you a little trick. We can through the comparison between the search engines, and find Baidu's favorite site structure. We put the keywords we want to optimize, input, Baidu, Sogou, search, 360, and so on, if we are optimized for Baidu, then, to find in the first page of Baidu ranked better, and in other search engines do not rank the site, then the structure of the site, as well as the layout, navigation bar settings, is more in line with the Baidu algorithm, That's the tone of our website.

Four, through the search engine to make their own optimization

After our website is well built, how can we optimize our website? Plainly is, do anchor text, release chain, do click Task. Say, but every day we have to release how many outside the chain? How many anchor texts do we have to do every day? Knowing this exact number, our operations are quantifiable, and our optimization results are manageable. How to determine the number of this?

We entered in Baidu we want to lose the keyword, and then the top 20 of the site, made a list of records. Then analyze the 20 sites. Analysis of its number of articles included, the number of reverse chain, the number of daily articles, the last 20 web site analysis results. Put together you do a comparative observation, you will know, which is the focus of your optimization, how many articles to edit each day, you will have an exact value. In this way you will complete your own operation plan.

Conclusion：

SEO or Internet marketing. In fact, it is not so difficult, here to send you a word, SEO began in observation, in the analysis of progress, sublimation in practice. Hope to help everyone, we can also analyze the results of my practice: http://blog.sina.com.cn/shangbiao258