SEO optimization of large-scale e-commerce website

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Someone asked: SEO and search engine is what relationship? For this problem, I personally think that SEO can be said to be search engine guide, SEO is to let the site and search engine communication media, only SEO can let search engines to understand the language with the search engine communication, tell the search engine what is this? Which is more important?

However, if you take the search engine as SB, then you yourself have SB, use cheating means, black chain even set up competition hand low-level SEO let too many formal station is implicated. Therefore, the low-level SEO is the industry's black sheep, the garbage station group harm has been, suggested that we do not do a cheat search engine to live the people.

So for a qualified seoer, the large-scale E-commerce platform SEO how to do? To this, simply, is analysis, strategy, manpower, resources, implementation. Next i use Ma Haixiang blog platform to share with you the specific:

The first step, competitor analysis

If you want to do the industry site without competitors, then congratulations, you will be easy to do the industry first. In general, large electric business platform is basically a competitor, and more than one competitor, however, now the large electric platform is not a special emphasis on SEO, or their SEO is not done very well, then we have seoer play the space. In the competition process with the opponent, need to analyze each other's SEO strategy, in this Ma Haixiang to emphasize one point: analysis is not to copy each other's SEO strategy, but through analysis, get their own shortcomings and to improve, to develop a more effective differentiation strategy.

Second step, ease of use analysis

The so-called ease of use analysis is the user experience. In the process of doing the promotion, we must not sacrifice the user experience for SEO, we should deploy the SEO strategy on the basis of satisfying the user experience as far as possible. So how SEO to connect with the user experience? Ma Haixiang think the simplest way is to put the platform conversion rate into the Seoer evaluation index.

A good seoer, can not only stare at the flow, as an e-commerce platform, accurate flow of precision products to match, so to improve the entry Flow page two jump rate is also seoer to pursue one of the goals. In this recommendation you carefully look at the Ma Haixiang blog on the "You are a truly qualified seoer?"

For example, your original site in the sale of Anta women's casual shoes, now Ann stepped off the shelf, but the search Anta women's casual Shoes You are the first, but also not a complete success. In the original High flow page, can not let the product information is empty, also can not recommend similar to Nike men's basketball shoes such irrelevant products, otherwise lost users will only be more and more. In this example, you can recommend Anta, horse and other price, style, similar to women's casual shoes, so as to achieve a higher conversion.

Step three, understand the user search habits

In the process of online shopping, "brand", "Brand Style", "Brand Sex Style", "Brand Number", "Industry general words" ... Are the main keywords when users search for products. In terms of sex, the user is the search for women, women, women, girls, female, female? Does the search engine really think it's synonymous? These aspects, the seoer all need statistics, and the website setting, need to match with Netizen's search habit.

Fourth step, key words warping

Search engine keyword tools to export a large amount of long tail keywords: such as Baidu to promote keyword tools, Google adwords keyword tools, baidu related search keywords, such as analysis tools to get the industry generic words, in this Ma Haixiang suggest that the industry general words, brands, style subjects, long generic word screening and classification, Make a document. For those who do not know how to expand the long tail of the key friends, you can refer to the Ma Haixiang blog on the "How to combine and dig long tail keywords?" article.

Ma Haixiang recommend one approach:

1, the production of classified keywords list;

2, understand the characteristics of the project industry, list the appropriate core keywords, according to the content structure to classify;

3, research and simulation of target users (friends, netizens) search habits;

4, to record the use of the key words of the competition site as a reference, analysis of the reasons;

5, the use of search engine keyword tools to export a large amount of long tail keywords: such as Baidu to promote keyword tools, Google adwords keyword tools, Baidu related search keywords and so on.

Do not underestimate this job, to a shopping site for example, footwear related search, light Baidu more than 400,000 times search. And only shoes need to optimize the target word on more than 100,000, how to co-ordinate and deployment, but also a huge test, not to mention the whole category of large-scale electric business platform, may have millions of of the target word in front of you, how to allocate? The homepage should have the right to heavy channel page's entrance, the weight channel page should have the brand page entrance, Brand pages should have a long tail of the entry of the word, the detail page should contribute to all the relevant weight pages, rather than the properties of regular web sites, just directional anchor text links.

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