SEO optimization of small and medium enterprises website personal summary

Many small and medium enterprises website design is simple, almost do promotion, useless. In the rapid development of the Internet today, more and more small and medium enterprises to join the ranks of Internet marketing. Jinan website that SME website page design should try to be simple, efficient, atmospheric, site layout and framework from the website optimization point of view.

First, choose a good domain name

As far as possible to the com domain name, with the enterprise name, product name, brand name, brand name domain name is a good choice, the domain name registration period of 5 years, www and non-www domain name selection and redirection.

Second, the program code

Notes can be annotated on the program code, you can easily find the error message, based on the TABLE layout using CSS + DIV framework to achieve; the dynamic page of the program completely static, which must be guaranteed; to minimize the nesting level can be reduced code Must be reduced; to ensure the validation of the HTML page validation.

Third, the label to achieve

Use the blog label thinking will be introduced into the corporate website optimization, and its effective integration with the business content.

Fourth, browser compatibility

In the process of writing CSS, we must constantly test the grammar and rules of the CSS, and strive to achieve the validity of the W3C. For the mainstream browsers, IE6, IE7, FIREFOX, OPERA, etc. are mainly considered.

Fifth, site maps and FEED ideas

If the content of the enterprise can be used visual sitemaps (Sitemap); for enterprises and industry news FEED thinking, to ensure consistent with the mainstream application services, where the main test FEED FEED validation test.

Sixth, the directory structure should be standardized

Directory structure to achieve standardization, to ensure page read fluency, grasp the idea that the root directory and other directories of the weight relationship.

Seventh, static page

Static pages can be achieved if the directory structure is the most ideal choice in the article HTML-based suffix, HTM compatibility in some servers is not satisfactory. Non-essential dynamic page can choose to make static page directly.

Eighth, coding choice

Encoding to UTF8-based, UTF8 more international than GB2312 and general, but if it is mainly done if Baidu ranking, then personally think encoding GB2312 corporate website on Baidu ranking more advantages.

Ninth, catalog promotion

Catalog promotion to DMOZ and Yahoo Chinese, more difficult, can not do, please give up.

Tenth, within the chain outside the chain

External, and strive to achieve external links related businesses or websites, focusing on industry catalogs can be considered; internal links rationalization, requiring a high degree of relevance and help readers get more effective information. Related articles and contexts are also good ideas.

Eleventh, search landing search engine landing mainly in Chinese, the most important thing is baidu, google, yahoo.

Twelfth, the website after the revision of the page processing For the overall revision of the site need to be done is to use 301 redirect to the search engine delivery of revision information, it can ensure that users or search engines through the revision before the link to access the existing link page , And then to ensure the correct page of the change of visit, will also remind the search engine to the existing external links to the new page up. In the revision at the same time to consider the issue of META markup, in particular meta description and keywords.

There are other considerations, such as the use of H tags and TITTLE, the content structure of the article, the use of statistical codes, article integration, link promotion, etc. to say nothing, in short, involves a lot of content. Jinan website construction site optimization methods above summary of some of the shortcomings of the hope that we pointed out!