SEO optimization of the Medical industry website: Identify Target customers

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For website optimization, any industry can do a good job, but, it should be noted that you have to understand your customer groups, know that they need, and then perfect to give, I believe there will be extraordinary benefits. 2012, a new beginning, each seoer want in the new year, have a sudden progress. For the last few days, I've been thinking about what the health care industry should be paying attention to if it wants to develop on the web. Below, talk about the medical Profession website SEO optimization First: Identify the target customer, hope to have the shortcoming, can everybody correct the point.

1, recognize the importance of the target customers.

If you have struggled for a year in 2011 years, but there is no good progress, then you have to consider whether your optimization is correct, and more importantly, do you really understand the group you are facing? Do you know who your client is? If you've been doing it for a year and still don't understand it, Or do not rush to optimize, or to think clearly to plan.

For example: You are to do cosmetics, whitening products of this industry, I believe you will know, your group should be the vast number of women, that your site, optimization and so on a series of information to seize your customer psychology, so that your optimization has meaning, can speak of conversion rate problem.

2, recognize the important embodiment of the target customers.

<1> bidding. If you know your target customers, then you will choose some keywords with search volume to bid. After all, the station article or technical introduction are not possible to do bidding, which cost a lot of money, but, if you understand your target customers, will naturally choose some target keywords, so not only can reduce costs, but also let you have income.

<2> Station articles. Identify the target customers, then the site in accordance with the search habits of the article to do, so that will not send some meaningless articles. For example, psoriasis such diseases, such as "psoriasis How to treat", "psoriasis the best treatment method", these words, generally want to treat customers to search, so this is the most we need to seize.

<3> conversion rate. If you write a title without any amount of search, you can't talk about conversion rates. On the conversion rate, we should further explore the conversion rate of long tail keywords, such as technology + price, technology which is good, this word on the conversion rate will be very different. Medical site is equivalent to a façade, art equivalent to decoration, your conversion rate is to see if you can provide customers want things. Medical station is not online sales, your online consultation and contact must be obvious.

A lot of seoer optimization for a long time, but no improvement, especially the number of visits did not rise, do you have to check, is not to identify the target customers? More information can be concerned about Qingdao seo, you can login http://www.guoqing8.com/to learn more about the optimization of information, Welcome to reprint, Please be sure to add a link ah! In addition to my qq:331055515, can communicate with me directly, is willing to in 2012, you, I work together, in the network to find their own "love"!