SEO optimization process often overlooked details

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Many novice seoer in the site optimization process, often overlooked some details, and it is because these details are not properly handled, resulting in the site two or three months did not rank. In the long-term work practice, I concluded that there are mainly the following three points:

1, dead link processing

A dead link is an invalid path. If the dead link is not processed, then when the user accesses the dead link, the site displays the default error page to the user, which is called the 404 page. The default set of 404 pages is unfriendly to the user and will greatly increase the user's bounce rate. Therefore, 11545.html "> It is necessary for us to set up a 404 page suitable for the website, the function of which is to guide the user back to our website." Processing the impact of the user experience of the 404 pages, we also want to notify search engines, those dead link page please do not crawl. The Mask of the dead link is set in the robots.txt file.

2, the weight of the concentration

Many stationmaster or build station company constructs a website, will bring www and the domain name that does not have www at the same time resolves to an IP. This shows that the user arrives at the same page when accessing the Web site with www and without www. For search engines, the two links to a page at the same time, no doubt the weight of the domain name dispersed. This is our website optimization seoer can not tolerate. So to do 301 redirects, and is the whole station 301, so that users access to the path without the WWW automatically jump to the path with the www.

3. Construction of inner chain

The role of the chain is to extend the user's needs, guide users to read, and thus increase the coupling of the site. The inner chain acts primarily on the cover page list pages and content pages of the Web site. Many web sites because of the use of Construction Station company's procedures, in the chain construction is extremely unreasonable. The common situation is that there are no articles recommended for the content page, the list page does not have the latest articles, the hottest articles recommend these settings to guide users to click. In addition, many seoer in the inner chain when the habit of adding a point to the home page anchor text, in fact, is completely unnecessary, but will be due to excessive optimization by Baidu punishment.

Summary: Above three points is the SEO optimization process often overlooked details, more SEO technology please pay attention to our official blog.

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