SEO optimization process should pay attention to the timeliness of web pages

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The degree to which a Web page is active during its lifecycle changes over time. Some pages are valuable only at certain stages, and will be obsolete thereafter. Therefore, the timeliness of Web pages is also SEO needs to focus on and optimize the object.

The increase in the number of pages on the internet is booming. Although there are doubts about the sustainability of this increase, this trend will not fall in the foreseeable future. Therefore, when the face of massive web pages, the search engine how to measure the quality of the page to provide the highest accuracy of the Web page to users, played a very important role.

The current search engine mainly from the link to judge the quality of the page, such as PageRank and hits. From the link to judge the quality of the Web page, there is a certain feasibility, at present, Baidu or Google are based on the link to judge the quality of the page, the search results are also very good.

But there are some drawbacks to this approach:

First: Webmasters can easily create a lot of spam links, thus changing the search engine rankings of the linked pages. At the same time, the added page, also only reflects the webmaster's preferences, does not represent the end user.

Second, in Google optimization, compared with the old pages, the new pages rarely have a large number of links to them, so in the weight and importance of the page, the new page can not be compared with the old page.

Third, the quality of many Web pages will change over time, and the quality of the Web page is gradually declining. Based on the link analysis algorithm, SEO, can not quickly adapt to this change.

Web page timeliness to SEO have what effect:

First: If the site is not updated in a long-term state, the search engine will gradually reduce the importance of its Web pages and the weight of the site.

Second: Google optimization in the spider crawl frequency reduced, new information page can not quickly let search engines included, to extend the ranking of the page time.

How to optimize the timeliness of Web pages:

First: Google optimization often to the site to update new information to ensure that the site's information update frequency.

Second: The site to optimize the creation of new pages, there are enough old pages to point to links.

Third: The old page also needs to maintain a certain update, increase the active rate of the page.

Timeliness of optimization can also be carried out at a deeper level, to maintain the normal frequency of the site, the SEO has a great help

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