SEO optimization Process We should know what basic details

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As we all know, website optimization is a very attention to the details of the technology, especially for the current Baidu search engine optimization, we have many strategies before the change with the current Baidu algorithm to upgrade, 2010 to 2012 content for the king outside the chain for the emperor's optimization concept deeply engraved in every old webmaster's heart, 2013 Baidu algorithm experienced several major upgrades, now I think the site optimization has been from the Gundy strategy to the category of detail optimization, the following author and you share the next site optimization process we need to understand the details of the problem.

First, the website URL address. Many times in order to improve the site ranking in the process of optimizing the site, the most commonly used URL is the site home page URL, but for the URL address we must understand that he is in addition to the homepage of any one can normal access to the site's address, this address can be the home page, column page, channel pages can also be content pages, We need to increase the weight of that page in the construction of the chain when you can publish the address of that page, similarly, if you need to block some such as contact us, company profile, and so on a single page, you can use a robots in accordance with Baidu or Google's shielding rules to screen, so you can focus on the weight of our site.

Second, the website title is the spider and the user's first entrance. Site title is the user in the search for the first time to see things, page title information is very important, it is used to tell users and search engines are accessing the main theme of the page is what the general reader based on the title can be roughly judged the content of this site is not the information they need, So when we write the title of the site how to effectively integrate the main key words without affecting the user's reading experience This is the problem we should pay attention to.

Third, the description information of the website. Description of the text is actually to expand and add to the title of the site, for the search engine description is actually to give seoer more play space, as far as possible in the search engine perspective will be the site of the theme and can provide users with the relevant information organic coverage, Title we know that only can write 30 or so characters 60 characters, and the description can be enlarged nearly one times, give us seoer more space to play, natural, reasonable, user experience resolutely is the focus we need to pay attention to.

Four, picture description is the eye of the picture. The description of the picture is actually a picture of the ALT tag because the search engine in the crawl site information, if caught image address he did not understand what this is, because the search engine is not yet able to identify the meaning of the picture and the text on the picture, alt tag is a very important image of the attribute, Intended to use and pictures related to the text to tell the search engine the meaning of this picture and what the specific meaning, so that spiders more quickly understand the information on the site pictures, undoubtedly enhance the spider's access experience, and if this picture because the speed problem can not be accessed in the first time, When the mouse moves to the picture, the ALT tag is displayed to help the user analyze the meaning of the picture.

Five, can not ignore the construction of the site map. Many times when we are in the website construction, often overlooked this important detail factor, especially when some website company establishes the website, often does not make the website map for the website, this point many open source program has done quite well, for instance weaves the dream the CMS procedure, WordPress, and so on are automatically generated site map, site Map is generally placed in the site header location, to facilitate spider crawling, so that spiders understand the entire site, channel settings, understand the number of site sub columns, For users, access to the site map can be clear at a glance of the site of the large column and the composition of the sub-columns involved, these factors appear to be more trivial but for the user experience is undoubtedly a very good medicine.

Finally, the author summed up, in fact, for the current site optimization process we can not just stay in the site content outside the chain construction, the site's own user experience to enhance the problem is actually the infiltration of these details, only real through different ways to enhance the site user experience. Content and the construction of the chain is only a user experience to upgrade a means only, the user experience covers a very wide range of carefully do the details, your site can develop lasting, to obtain a stable weight. Above article by Lan Tanyu http://www.029lty.com original webmaster NET, reprint please specify the author copyright information, thank you for your cooperation.