SEO optimization program, how to develop a site for a SEO optimization program?

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The establishment of each site before we do webmaster should be for the next to take care of the site a whole SEO optimization program. Many of the novice SEO has been copying some of the impractical methods, they think that SEO is to stick to the article every day, many outside the chain, they go to the forum to exchange links all day. But they are not going to be clear about how their website will eventually develop. That really for a website to do SEO optimization need to do? Next Pengjian will introduce you to how to do SEO optimization for the site.

Home page driven SEO optimization scheme

Sometimes we find that in some very high weight of the site published an article, this article will be in a very short period of time will be included in Baidu, and get a good ranking. Sina, for example, is not only the article published on the homepage of Sina Net, and we publish an article on Sina blog above will be included and get rank quickly. This we will think is because the weight of Sina home page is very high, so his inner pages will be relatively high weight.

From here we can sum up, as long as a home page weight is high enough, can make a website of the collection rate increased. This is also the search engine principle depth first crawl method. As long as we know this, we must find ways to improve the weight of the site. And a site is the main page is the homepage, so we have to significantly improve the home page weight, so that the pages get higher weights and better rankings. This is the use of home page to drive the SEO optimization scheme. Here I will give you a detailed analysis of the principle of this scheme:

Homepage with inside page SEO optimization plan diagram

How to assign weights to Web sites

From the figure we can see that the overall weight of a site is concentrated in the home page, and then from the first level of the allocation weights to the various pages. We can use webmaster Tools of the PR query, query the first page, column list page, article content page of these three pages. We can see the first page of the PR value is the highest, then the Column list page, the lowest is the article content page.

From these data we can combine to prove that the weight of a website is passed from the homepage to the column page, and then from the column page to the article page.

Then I will be the first page on the existing articles and the article on the home page to query their PR value, of course, we choose the article when we have to choose some of the time is relatively long, and are included in the article to test. We can also find from the test results, the first page on the article PR than the first page on the article PR high.

From these data we can prove in the combination diagram, the weight of the homepage in the allocation to the column page accident will also be allocated to some of the first page on the article pages.

The last is Friendship link, this is generally appear in the homepage of the website, so he will also be divided into some of the first page weight. So from here we can draw a website weight distribution way, and the main page weight source is from the site's outside the chain, links and some other factors. So what if we choose this method?

Homepage driving inner page SEO optimization practices

One, we must be the first page to do a lot of high-quality outside the chain, so that he can have enough weight assigned to the entire site all pages.

Second, the attention of the article column page optimization. Because this can let the article column page normal to each article page allocation weight.

Third, the weight of the content page is mainly from the first level of the weight of the home, so the weight has not been high, we do not need to let the article content page with the column list page or the anchor text of the homepage. This will make the content page of the article more centralized weight.

Four, because the article page weight allocation is very little, so we must pay attention to each article anchor text link, let the website inside chain function play out.

The advantages and disadvantages of the SEO optimization method of homepage driven inside page

Advantages：

1, the website outside the chain system is easy to manage, only needs the homepage to make the outside chain to be able.

2, the home page weight to reach a certain high, the article can reach seconds.

3, do the inside page ranking is easier, when an article inside the page of the keyword layout and anchor text reasonable situation, and the quality is not low, you can call this inside page to the homepage, let him get a large number of weights to get ranked.

4, the article quality requirements will not be too high.

5, the first keyword ranking stability.

Shortcomings：

1, start more difficult, more slowly, so that the weight of the whole station to increase the need for a long time.

2, as long as the home page snapshots are lost, the entire station's inner pages ranking will also be affected.

3, the new station article content page weight is very little or not, will lead to a small collection, ranking difficult to do.

4, content page keyword ranking is not stable enough.

Home page with the SEO optimization program

Sometimes we will find that some of the homepage of some websites are some flash, and the title and description of the writing is not conducive to optimization, but his weight is very high. Article content page also has a good ranking. This phenomenon many appear in the blog, the product website. For example: Pengjian's blog. This is just the opposite of the SEO optimization scheme above.

Also we can use webmaster tools to query the homepage, column list page, the content of the page of the PR value. We can find that the home PR is the highest, most of the PR of the article is higher than the column page, even the column page has not been included in Baidu. Then we observe, and find that almost every inner page will have a link to the anchor text of the first page, in this way we can sum up, a site as long as the weight of the page is very high, and all the weight linked to the homepage, so you can put the weight of the home page quickly improve, and more content, the weight of the home page to rise faster. This is to use the content page of the website to drive the homepage SEO optimization plan. Here I will give you a detailed analysis of the principle of this scheme:

Interior page with Home SEO optimization solution diagram

Allocation of site weights

From the above the PR data we can see, this type of site is mainly to allow users to see the content of the site, home page is not very important. Webmaster for each content page of the site to do a large number of high-quality outside the chain, so that the weight of the article content page to improve, and then get the article content page ranking. Then the content page of the article directly assigned to the homepage, so that the weight of the first page also quickly rise. Finally, from the homepage of the weight return to the various pages to form a cycle.

Home page to drive SEO optimization practices

First, for the article content page to do a lot of high-quality outside the chain, and so that all content pages with links to the first page of the anchor text.

Second, the home page can not appear too many links to the content of the article. In order to avoid the weight of the home page again dispersed.

Third, completes the perfect website map. Because this map can make Baidu spider better crawl each inner page.

Four, the quality of each article is very high, need to attract more traffic.

The advantages and disadvantages of the SEO optimization scheme of home page driven homepage

Advantages：

1, quickly put the weight of a new station to bring up.

2, the site is more stable, even if the home snapshot disappeared, the ranking of the pages will not be affected.

3, the article content page keyword ranking more stable.

4, the website homepage and the content page weight will be easy to raise.

Shortcomings：

1, not suitable for large web sites, too many articles and publishing speed too fast articles can not be well optimized.

2, the management is more difficult, the need for each article content page to do high-quality outside the chain.

3, the content of the article must be very high quality, otherwise can not do optimization.

4, the article column list page is difficult to be included in the Baidu engine.

Bianhouyu language

Two kinds of SEO optimization plan to see everyone on their own site a positioning, if you think a site mainly want to show to the user will select the home page with the scheme, vice versa on the selection of the home page to drive the scheme. If you want both options to work, the possibility is that you have enough resources, or you don't have any knowledge of your site.

As a webmaster, our most basic is responsible for a website. We must make a detailed plan for the future of this website when we decide to let this website be born. Want to learn more about SEO optimization methods. Keep your eye on Pengjian's blog. Click here to subscribe to Pengjian's blog. Pengjian Blog Address: www.pengjian1991.com