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Search Engine optimization is a long-term adherence to the work, as a qualified seoer, in the Web site optimization is not allowed to be too hasty. Because the mentality of instability easily lead to SEO optimization failure, such as 10 days and a half months without progress on the question of their previous optimization strategy whether there is a problem, always decided to start a website revision, this will not only affect the search engine on the site's impression, resulting in the Web site back into the search engine sandbox again Even more will be directly K station, difficult to roll over. In fact, most webmaster site optimization goal only one-keyword ranking, and in the site optimization on the road only adhere to the correct direction on the basis of certain optimization techniques and means to achieve the desired effect of SEO. So how do we avoid risky operations when we do optimization? The author will be from the site title, address, home page, outside the chain, content and friends chain six aspects to start, share the author of these need to be cautious means of experience:
I. Change the title, keywords and description of the homepage of the website
The homepage title of the website is equivalent to a person's name, search engine put a Web site, such as remembering the names of people, if the site arbitrarily change the name of the words, such as a person often renamed, such people who do not want to know it, search engine found that the site will be renamed after the site to review, Lead to the accumulation of the weight can not inherit and be down right. Moreover, the site title is equivalent to the image of the site, is the exclusive label of the site, if the makeover, the old customers will be difficult to find the site, so if you really need to change, you should follow the original title based on a slight change.
Change website URL address and level
Site URL and the level of the search engine crawl site is a channel, when the search engine spiders crawl the site, will detect the rules and levels of URL address and save, when the spider once again visit the site can be quick access. If the site URL address change, the original address can not be accessed will return 404 pages or even become dead chain, like this to search engine doors operation is very easy to be punished. So we are in the initial stage of construction site to determine the URL address and the level, the latter should not be arbitrarily changed.
Third, set the home page layout and navigation classification
Home page layout and navigation classification principle and site URL address and level of the rationale is roughly the same, the layout of the home page needs to be set according to the search engine's crawl rules, have certain experience stationmaster all know, search engine's spider visit is from top to bottom from left to right to crawl, so we in making the webpage, Put the important parts on top of the site layout and try to keep to the left.
Four, outside the chain surge or sharp drop
There is a proverb in Guangzhou: No such a big head, do not wear such a big cap. The site's outside the chain is also the case, many webmasters in the optimization of the time blindly in the Forum and blog post a large number of outside the chain, also snubbed the content of the site. In fact, the growth of the chain to the site and the content of the synchronization to complement each other, do not be impatient and lead to the optimization of excessive.
V. Collecting articles
Have seen a website in less than one months time was included in Baidu 1000 pages, but after an update Baidu, the entire station is left home. Later I opened a look, the original content of this site is the use of software from a portal collected from the site, without modification on their own Wang Webmaster, this is undoubtedly suicide road. Because when the content of a Web site all copied from a website, Baidu will determine your site as a mirror site, not only will eliminate all the original included, serious will be down right. Therefore, the market for the acquisition of software we have to use less, if you must use the word also with the original software to use, and the collection of content to avoid from the same site, lest be judged as a mirror.
Vi. purchase or exchange of single chain and friend chain
believe that webmaster in doing the site without the Exchange friend chain, but also will buy links. It should be noted that if the link side of the site is inferior, your site will also be implicated, so when the exchange of friends chain, buy links and even sell links, all from the weight, included number, snapshots, the number of chain outside the home page to investigate the other side.
In addition to the above main six aspects, search engine optimization needs to be cautious of other details of the operation, limited to the length of space, not here to repeat. The author of this paper is handmade soap brand (http://guyuncao.bylots.com), original articles, starting A5, reproduced please keep the link, thank you!