SEO optimization site in the long tail keyword expansion key points

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Have done SEO optimization in particular to do the whole station optimization (the whole station optimization is mainly a comprehensive optimization of a website, it includes domain name space server, website structure column settings, site seo, seo outside the station, data analysis, strategy fine-tuning, user experience and many other aspects of optimization; And the keyword ranking is only part of the whole station optimization, in addition to consider ranking, more attention to click and site conversion rate. Not a keyword in a search engine rankings for gain or loss, but focus on all high-quality related keywords in the overall performance of all search engines. Seoer, I think we should all know that, in addition to some items designated to line the key words, the necessary time to expand some key words related to the long tail keyword, what is the long tail keyword, refers to the main keywords, but also can SEO optimization site to bring search traffic keywords, Long tail keywords are often composed of 2~3 words, phrases or phrases. What are the characteristics of these words? I think there are two main areas:

1, fine: Long tail is a small share of the market, in the past this is not valued market;

2, Long: That is to say, the market of these words is small, but the quantity is numerous.

The following words can also be used to summarize the basic characteristics of long tail words, very easy to understand:

Such long tail words as long as the rational use of the editor in the soft text, will bring the article and site a lot of traffic. So the extension of the long tail words can use what kind of method? Now the small series to introduce a brief!

First, the long tail of the word mining, there are many keyword analysis tools can be used, such as:

1, webmaster Mining tools:

2, Baidu Index:

3, Love Station:

4, in addition, search engine in the "related search" in search of keywords is also a good choice:

5, followed by some need to download the use of tools, golden flower is a good choice:

Second, through these tools to find some of the more popular words, we can proceed to edit. The two most important points in the development of long tail words are "less search", "little competition", and the user experience that is often neglected by us.

1, the user experience of this aspect or to start from their own, put themselves in the user's perspective, and then combine their own to do this project some experience, expand some of the more life, often be searched long tail words. In my filter industry, for example, what kind of people will see the article in this industry? One kind of people is to see the price of the filter, the function and which manufacturers are better, more famous and so on, put the area, as long as the general put a "Shanghai", "Beijing" This is OK, Usually very few people will search a very precise address.

There are also a class of people should have bought a filter, and then want to see how to use, maintenance, maintenance, and so on, generally this aspect of the question will be more. And I'm not just limited to filters, purification equipment These words can be extended to such as "environmental protection", "air conditioning cleaning", "car purifier" and other related topics, these words involved in general are more practical information, more close to the public life, so I think someone should also go to search.

2, then I from Baidu Index, Google keyword analysis tools and other tools to find words to edit, copy them to the document, because these words are very short, can not be used directly, plus their own processing on it! In fact, I think these two points are combined to complete.

3, the last step, the expansion of every word after each put into search engine to search, generally if the competition for these words more, and competitors are optimized home page, then the word competitiveness is relatively large, there is no value. If the search volume of this word is small, and the competitor's optimization does not appear this complete long tail word, that my long tail word is more competitive. This is a better example:

Finally, I use the above methods to edit the long tail words, the use of the article in the editing of the situation, I think the collection and site ranking is still good!

These are my usual in comparison filter article summed up some of the experience, I hope to SEO soft editor can help.

Article from Shanghai SEO company http://www.teachseo.com.cn/, reproduced please indicate the source