SEO optimization Solution of Industry portal website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When it comes to SEO, many people will think of what increases the chain, keywords such as Ah, URL rules, and so on, indeed, these for SEO, is indeed very important, but for the industry portal operators, in fact, these are the most basic, industry portal relative to the traditional enterprise station, The focus of optimization is not on these specific surgery, the industry portal has its own characteristics.

Industry portals vs. traditional corporate Web sites:

1, the content quantity is bigger;

2, the investment of manpower, financial resources, time cost is greater;

3. Higher expectations for efficiency;

Therefore, this determines the industry portal optimization and traditional enterprise station optimization is different.

Traditional enterprise station due to the limitations of promotional costs, may have some focus on only a few target keywords, you can get some traffic, to achieve a certain network marketing effect, pay attention to a few keywords this way of SEO, may be in the small site is feasible.

But relative to the industry portal such a scale and investment, it is a drop in the bucket, bucket, so the industry portal SEO focus should never be placed in the specific keywords of the particular ranking.

So the focus of the industry site optimization is the design of the SEO mechanism, specific as follows:

First, the design of the content increase mechanism;

Second, the content Update frequency guarantee mechanism design;

Third, the content quality assurance mechanism design.

These three mechanisms are well designed, and the bottleneck of Industry portal optimization is solved.

Because as an industry portal, such a large amount of data rely on their own small edit to update, this cost is undoubtedly very high, so I suggest using the idea of guiding the user to create content fundamentally solve the above three problems.

Most of the industry portals as the integration of all the resources of the platform, then the platform should do the platform to do, fortunately, many industry portals have a large number of downstream enterprise users. Dong Jingyi Network Marketing that the platform is the rules of the game, but also the maintenance of the rules of the game, the platform to have a set of mechanisms to enable enterprises to fair and impartial on the platform to express themselves, packaging their own, but also fair use of the platform to make the rules of the game to achieve their own interests

Only in this way, enterprise users have the initiative to participate in platform activities, will be in the platform to achieve operational flow, the formation of the operation Flow, platform Network marketing bottleneck problem will be solved.

With this relatively stable, fair rule, downstream users for their own benefit, will be more willing to participate in the construction of the platform, to contribute information to the platform, it must be to the platform to contribute information and downstream users of the interests associated.

If these have a large number of downstream enterprise customers of the industry portal and Word-of-mouth system platform version integration, you can create a platform for each merchant Word-of-mouth Center, can be used to help businesses to network marketing, improve the downstream business network marketing effect.

Word of mouth bee is a kind of tool that uses evaluation to collect, appraise and spread three steps to carry on network Word-of-mouth marketing for enterprise.

Now the credibility of the various industries are very serious, the final consumer is often very confused, choose a can let the final consumer rest assured that the business is too tired, too complex, at the same time the enterprise is also very confused, formal enterprises do not know how to take a way to let consumers know their products well. So the credibility of the problem has become the key to hinder the success of network marketing nodes.

The good enterprise should dare to demonstrate the customer to own appraisal, Taobao's success has proved the customer appraisal importance to us, the historical customer appraisal to the new user purchase decision will have the positive promotion function. Public comment Network After the silence of the outbreak again confirms the market development to this stage of the user's word-of-mouth attention.

Therefore, with the development of market competition and the maturity of consumers ' consumption habits, word-of-mouth evaluation, as an important resource of enterprise network Marketing, will be paid more and more attention gradually.

Industry portal for enterprise customers to create a Word-of-mouth center, businesses will be their own initiative to invite customers, friends on their own Word-of-mouth center for praise, because the more, the more business opportunities, this will be the entrepreneurial initiative to launch, the platform content volume bottleneck is also natural solution.

For each downstream enterprise to open a Word-of-mouth center, under the platform of the merchants will have a competitive relationship, because the end consumer has been developed a kind of online business first look at the evaluation of the habit, if a business Word-of-mouth center on the platform of less praise, then perhaps the business will be this platform to lose a lot of business opportunities.

There will be some business on the platform, take the lead to recognize the importance of the promotion of Word-of-mouth Center to sales, positive collection of praise, thus obtaining a very good marketing results, and because of herd mentality, this will arouse more businessmen to follow, but also participate in the invite customers to the ranks of their own comments, and there is always someone want to do better than competitors, Businesses are competing, good reputation who will have more leisure ah?

So the behavior of the invitation evaluation is a long-term, has been sustainable behavior, so for the platform site, update frequency problem is not resolved?

From the customer's evaluation is basically the user wrote, very few people will be copied from other places to paste a comment over, so the content of the evaluation is exactly the search engine favorite original content.

So, the development bottleneck of the website is solved, site harvest a large number of data, search engine traffic will be greatly improved, the business harvest a very good benefit, the platform's awareness will be more on a level, the final visitors harvested valuable reference information, become a loyal site visitors, three happy, and form a benign interaction.

Dong Jingyi Personal blog: http://www.djycn.com Exchange qq:543646