SEO Optimization: The solution is the basic execution is the key

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A qualified SEO, need to learn to write site optimization program, to help the corporate site to do strategic positioning, website advantages and disadvantages of the collation, where insufficient, analysis of competitors, and so on, the cost needs to approximate how much, including the work of different personnel distribution, how long can achieve the expected goals, these should appear in the program, A lot of SEO has written a good site rectification program, the latter lack of executive power, resulting in the project can not be completed, regardless of anything, just want to do, always illegal to achieve the goal, so strong to carry out is the most critical.

How would you optimize a website?

Site positioning

For example, the site wants to optimize a word, you can search in Baidu input keywords, the results can be seen in what sites are also doing the word optimization. Just take Zhang Yuxi blog, for example, you in Baidu input "SEO blog", appear in the home page of these are our competitors are also in the optimization of the word, analysis of their station structure, content construction, from the search results we can see, SEO blog This word did not do bidding, it is not a commercial word, It is comparatively easy to do. If your site to do "XX furniture" The word, this is a popular competitive word, the home page has a lot to do the bidding promotion, they do not have this strong economic base, or choose other words, the choice of small competitive conversion rate of a considerable number of words to do, can also bring a certain target customers.

After the site is positioned, it also needs to start with the user's actual behavior.

The user's actual behavior starts

We all know that enterprises pay attention to the influence of trademarks, enterprises will not care about how to register trademarks? How to register? How much is it going to cost? What they care most about is whether the trademark is domineering, tall, once the trademark is registered, the corporate site will be around the name of the brand to do, the content of the site is generally set. Trademark registration also need to consider whether to go to the later promotion, optimization benefits, but also conducive to the construction of content.

Above said these, wants everybody to avoid the unnecessary competition, gives the website completes own user group, realizes own website localization value. From the actual user, looking for the resources they need, the content of the site construction, to provide users with help. The next thing to do is:

It's the key to a strong execution.

In-site keyword layout, internal chain system, site navigation is done. The next step is to do a good job of content construction and promotion of two large blocks outside.

Content Construction

The content construction is good, the direct influence your user to the website experience degree, the high quality content to the user help biggest, directly decides your website the browsing quantity, the stay time, jumps out rate and so on, therefore the content constructs when the website core part.

Outside chain construction

Webmaster are aware that the high quality of the chain on the site keyword ranking plays a decisive role, outside the chain construction has another role, is the brand promotion effect, without any links, this to the site to promote the effect of publicity, but also a good external chain form.

Summary：

As a qualified SEO practitioner, learn to write site optimization program is necessary, but only the foundation, is to follow the plan to do, to carry out, this is the most critical, directly determine whether the goal can be completed.

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