SEO optimization User experience how to do?

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With the continuous updating of Baidu algorithm, SEO has become more and more difficult, the past chain for the king, the chain for the emperor to become the past, many webmasters are gradually focus on the station, the direction for the user experience. So what is the user's experience?

1, search results show the user experience

After the title must be added "one", a lot of people to limit the SEO in the "included Quantity, ranking" category, but I think even the narrow sense of SEO (as we are talking about the SEO), should also include "Search results show"

For SEO, the ultimate goal is to profit, that is, we say the conversion rate, through the search engine to attract users, and try to let users trust themselves in the search results in the click, Dare to place orders through this channel. The amount is hidden, only the most direct ranking, but not all of the rankings, only at the same time have rankings and display, in order to let the target customers dare to give up orders. Just think, even if your site in the relevant search to get a good ranking, but because your display is not good, it may be followed by the second result of this click. And if your presentation is extremely appealing, it gives you an authoritative trust.

That's still a little empty. We cite an example, a website home <title> tags in a large number of keywords, and beyond the 90 character bits, we can imagine what the title of it is in the search results, is a string of multiple repeating strings, and is truncated, obviously with "sales, do the title." Unless you are in the description of the user's problem to solve, otherwise, he will not hesitate to click on your link?

2, what do you prepare for the user?

This is a cliché, what we call the landing page, what do you have for users on this page? Is it a variety of pop-up windows or various consulting Windows? In fact, such a welcome is unbearable, the only thing to do is to leave quickly. User needs is the truth of SEO, although SEO is to make the ultimate profit, but the prerequisite is that you have to give before you can get. You give users what they need, and users will turn around and make you profitable. Try to find a rapid increase in the amount of content, rapid upgrade rankings, in search engines to optimize the display effect, enhance the Web site traffic, and ultimately achieve product benefits of the best method.

3, the user experience data directly judge your SEO effect

You have to admit, whether it is Baidu or Google, click-rate and other user behavior data directly affect the site's ranking and weight. This is the search engine for user behavior data collection, once the data is in effect, it may be used in the rankings. Take the click rate as an example, clicks include link clicks and interface thermal Click, link click can determine the degree of recognition of the link, on the one hand as a search engine can monitor their own search results in the list of access to the data, on the other hand, can also be placed in the Web page of any of their own code to understand the user in your site And if you try not to put it on the code, then why does it give you a higher weight? These recorded click Data are saved to the corresponding URL in the database, the corresponding URL has a certain ranking effect. And if your user experience isn't doing well, clicking on the data is likely to be very bad.

Summary：

The impact of the user experience on SEO is obvious, you ignore the user experience is to ignore the ultimate value of the site. From the perspective of user experience to do SEO, asking us to think about the details of the site will have an impact on user behavior, and these user behavior generated by the data will in turn affect the SEO effect. In this way, you have mastered the user experience and SEO combined with the basic points.

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