SEO or SEM analysis of two kinds of network marketing methods

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Someone will all through the network way to achieve marketing goals, collectively referred to as Network marketing, some people do not know the difference between SEM and SEO, some people do not even understand the micro-credit marketing, microblogging marketing and other marketing methods. Of course, this is not wrong, after all, insiders. However, if you are going to expand your marketing path through the Internet, some basic concepts, roles, distinctions, strengths and weaknesses need to be understood. At present, micro-BO marketing has become the past, micro-credit marketing has not fully formed the climate, platform marketing barriers high, and more shackles. The new marketing approach has not been perfected, and the powerful adhesion of search engines still exists. As a result, SEM and SEO is still the mainstream of the current network marketing methods, Guangzhou website construction Odd billion network small series today to tell you a simple analysis, sem and SEO of these two ways, the target search engine for degrees Niang.

SEM, Chinese full name search engine marketing, SEO, Chinese all called Search Engine optimization. Some people say that SEO is part of the SEM. Of course, it is true, we do not need to verify and test. But we can tell you that marketing and optimization are two different concepts, so in the next narrative, we will describe both as two separate concepts. In online marketing, for the most part, this is two different ways and concepts. We often say that sem, refers to the official channel through the search engine for paid cooperation to promote a way, and SEO is through the site itself optimization, through a variety of ways to pull up the site rankings. Relative to the search engine itself, SEM is paid, SEO is free, relative to the site itself, SEM is dependent on the search engine itself, and SEO is completely dependent on their own strength. But either way, they are presented on a user search results page with a certain regularity as a search result. So we can also understand that SEM and SEO although the way is different, but the result is consistent.

Although the results of the two marketing methods appear to be the same, but if you want to carefully divided, there is a big difference. SEM site mainly arranged with the top of the search results and the right position, with the word "promotion", and SEO ranking in SEM, according to the user browsing habits from top to bottom principle, SEM has a better location than SEO, so can get more traffic sources. But this advantage is not absolute. As most of the SEM has a time limit, so SEO can occupy the time vacancy of SEM to absorb more traffic, although not peak, but also can add up. And, as people's understanding of the search engine further deepened, users in the choice of search results are more inclined to rely on their own strength to get a good ranking SEO site, and through the search engine forced to promote the site. As a result, although the SEM occupies the position of superiority, but for a variety of reasons, the overall access to the flow and SEO site is not big difference.

In addition, SEM needs a lot of financial support. Take Baidu as an example, open a SEM account fee is 5600 yuan, SEM location is also based on the user's bid, a bit similar to the auction, Baidu gave a minimum price, the SEM site needs to bid for the position, the higher the ranking of the site, the higher the flow rate obtained. But this is not a benign trend, as more and more competitors to join, as well as higher prices, enterprises have to pay higher prices to maintain the ranking of the site, but the search engine traffic can basically be said to be flat or even slow down, so the enterprise to give higher prices, the effect is reduced. What makes business more unacceptable is that in all the traffic in the SEM, only 20% are real customers, from peers and other aspects of the vicious click will speed up the consumption of Enterprise Promotion Fund, and the current situation to promote the auction, the heat of the general keyword click once in the price between 1~3 yuan, but also enterprises can not afford. Once the promotion fund is used up, the enterprise website can no longer maintain the promotion position, the flow is divided by other enterprises. At this time, SEO showed its advantages. SEO is mainly through the rich content of the site and outside the chain to pull up the ranking of the site, although the effectiveness of time than SEM slow, but the effect of lasting, unless major changes, the general ranking is very stable, can be said to be free and once and for all. The lack of SEO is, if the operation is improper, the site has been K or be down the risk of the right, the site's ranking also with the weight of the site itself and traffic. If the enterprise does not have SEO talent or do not know how to SEO, can only entrust professional firms to carry out, resulting in a certain cost.

All in all, SEM and SEO have advantages and disadvantages, enterprises need to choose according to their actual situation. But either way, there is a need for skill and no lasting method. Article: Website construction http://www.studstu.com (Guangzhou QI billion Network Technology Co., Ltd.), reproduced please keep the original link. Thank you!