SEO Point of view site redesign

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Many readers have read my SEO article and asked how to redesign the site. Also a lot of people reflect, according to search engine optimization ideas and requirements redesign site, the number of pages included in the decline.

Today to talk about a few from the SEO point of view of the site redesign to pay attention to.

Don't redesign it until you have to.

There is a word in English, the thing is not bad, don't go to fix it. If It's not broken, don t fix it.

This is especially true for Web redesign. If your site is not a serious error, in the search rankings can also be a fair performance, do not easily make a large area of the site changes. Local optimization can be done slowly.

Redesign is not too bad in the site rankings, sometimes not necessarily achieve the desired results.

Site URL never change

This is the most important issue in the redesign of the website. Do not change the original site URL, that is, do not move the directory name file name.

Add new columns and content can be, the old column page content to make changes do not move the URL. Otherwise, the new URL will be treated as a new Web page, the total number of pages included in the site may drop a lot, the new page will be again after a period of time to be indexed. External links also lose their original role.

Add new page speed not too fast

It has always been my promotion to increase the quality of useful content to users. But also pay attention to increase the speed of columns and pages, to control.

The key is the number of new pages and the proportion of the entire site. If your site is currently 1000 pages, adding 50 pages in a few days may not be a problem. But if you suddenly add another 1000 pages, you may be suspected of rubbish.

A few days ago Matt Cutts once mentioned that even Microsoft's Web site suddenly changed the blog URL is also considered a new addition to a large number of pages, there are many problems.

Optimize the speed of web pages to control

It is best not to suddenly make every page seo.

For example, suddenly the page title, link text, keyword has never been optimized into a pretty good optimization. Such drastic changes, especially in the direction of optimization, often backfire. It is advisable to add the places that need to be optimized slowly.

301 Turn

If there must be a URL change, you should turn the old URL to 301 to the new URL. These old URLs will also remain in the search engine database for a long time, and these old URLs will appear in the search results. Whether it's a search engine or a user, it's necessary to make 301 shifts to a new address.

This is also good for passing PR on existing links.