SEO Practical Case: Shanghai Medical Police Plastic Surgery Hospital revision design

This plan according to: Shanghai Military Police Plastic Surgery Hospital revision design, no bucket reprint please explain.

Great changes in the site must have disadvantages, but because the site structure and page and user experience is not in place, and so many reasons have to be revised

Keyword selection strategy

1-1, the keyword chooses to use the tool:

Baidu related search, Baidu Index, Google keyword tools, as well as webmaster network some other analysis tools.

1-2, the choice of key words:

Shanghai Medical Police Plastic Surgery hospital is a medium and large plastic site, because it has a very large plastic surgery information, so the goal of the Shanghai Medical Police Orthopedic Hospital is divided into three key categories.

First Category: Hot words

such as: Plastic surgery, plastic surgery hospital, plastic surgery, cosmetic surgery hospital and so on

Category II: Column words

such as: Eye shaping, eyebrow shaping, ear shaping, rhinoplasty, lip shaping, facial surgery, breast surgery and so on

Category III: Project name and long tail keywords.

This should be based on user search habits to divide, after all, search engine function is also accurate, so the project name and long tail keyword closer to the user search easier to get ranked (of course, the first optimization must be done in place, only do spiders have intelligent semantic analysis).

For example: The user to find surgery to lose weight more like search liposuction, autologous fat breast augmentation, and do not like to search liposuction body, autologous fat transplant breast (no one search, talk about what brings benefits), so the column and article keyword must be close to the user search.

Long tail Keywords: long tail keyword as the article title, such as: What plastic surgery hospital good? According to the title to write articles, the article began to pay attention to the rational appearance of plastic surgery hospital good this keyword. Long tail Keywords Although the search for fewer people, but the customer conversion rate is very high. A person does not really care about an operation, will not spend so much detail. About plastic industry long tail Word can refer to: http://blog.sina.com.cn/guanwd

Second, the website structure optimization strategy:

2-1, URL optimization strategy

The current web pages are all with parameters to search engine unfriendly URLs that are recommended for optimization.

For example:

Http://www.sh120.com/plastic/xizhisushen/20081203/304.html

Suggestions are mapped to

Http://www.sh120.com/zhengxing/xizh/datui.html

2-2. Optimization strategy of hyperlink structure

2-2-1, one strategy: fast navigation

At the bottom of each page, you should put the relevant links, preferably a "fast navigation" and a popular project recommendations, improve the density of keywords, provide internal links interoperability, improve user experience. Also convenient optimization, convenient search engine.

A copyright note at the bottom of each page. Plastic Surgery Hospital of Shanghai Armed Police Force four words, or plastic surgery two words, should add hyperlinks to the site.

2-2-2, strategy bis: Related projects recommended

After the successful message, do not jump back to the original page, be sure to do a special page, at the same time to display other recommended items on this page pictures and link display. Prompted the successful message to continue to browse other projects, to other items message. User-friendly and also friendly to search engines.

2-2-3, strategy three: Navigation column text settings:

1, do not have space between each word, in order to beautiful, you can adjust the font spacing.

2, do not use a single industry name, to add plastic two words. For example, "Face to join", to use this as a column name.

2-3, title and Meta tag optimization

2-3-1, homepage title and META tag design:

The design drafts are as follows:

<TITLE> Plastic and Plastic Surgery Hospital _ Plastic Beauty _ Plastic and beauty Hospital of Shanghai Armed Police </TITLE>

<meta name= "keywords" content= plastic surgery, plastic surgery hospital, plastic surgery, cosmetic and cosmetic hospital

<meta name= "description" content= the plastic Beauty Hospital of Shanghai Armed Police is the state's regular large-scale plastic cosmetic hospital. Plastic Surgery Hospital Beauty Center has: facial surgery, rhinoplasty, breast surgery, scar surgery, ear surgery, such as a series of experts in plastic operations, In the protection of the interests of the United States, and strive to do the same industry leading plastic surgery hospital.