SEO practitioners must know 9 SEO knowledge points

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1, research and selection of keywords

In fact, the study and choice of keywords is a very small learning, especially for some commercial keywords. First of all should stand in the customer's perspective to consider, choose a large flow of keywords, and then with the long tail keyword, here is necessary to mention the "word Segmentation writing skills", relevant knowledge you can go to search, if your title and description of the use of "participle writing skills" written good, and the weight is good, Your ranking can occupy dozens of key keywords.

2, the choice is advantageous to the SEO construction station system

Choose a good build station system will save a lot of SEO work, because the foundation has been played well, there is no need to spend time to modify a lot of things, so how to choose the station system is a very important issue.

3, the picture ALT attribute name is accurate

The exact filename gives the picture a precise description, and the ALT attribute is best kept 7 words or less. In addition, through Baidu Pictures can also be used to get the site clicks, if your file name and picture is good, through the exact alt attribute, you can get more in the Baidu picture display opportunities.

4, URL Standardization

Typically, the following URLs point to the same page

Qs01.com

qs01.com/index.php

Qs01.com/index.html

In order to put the PR and weights together, the above 3 URLs with 301 redirect to Www.qs01.com, which is called URL standardization.

5. Do not use redundant links

Some people may think that in order to increase the value of a particular page, you can link to the same page multiple times from another page, but the search engine will only compute the link once, so there is no need to repeat the link because it is a stupid way to easily confuse the user.

6. Create custom 404 pages

Creating a custom 404 error page is a great way to enhance the user experience and in favor of SEO, it is best to create custom 404 pages, if you do not create custom 404 pages, when users reach the wrong page, they may think that the site has been closed and transferred to your competitor's website, So seemingly a humble detail, will cause no small loss.

7, according to the HTML,CSS Web page standards, as well as database programming

According to the HTML,CSS Web page standards, as well as database programming is important, the advantages I do not have to say more. Site to follow the standard more, your ranking the better, we go to see the point of Stone, his site's various parameters and data are very standardized, you can say that there are almost no shortcomings in SEO.

8. Generate an XML site map

It only takes a few minutes to generate an XML sitemap, the site map should include content links or column links to the main pages of the site, make an XML sitemap and submit it to the main search engine via webmaster tools.

9. Create a robots.txt file

When you create your robots.txt file, you must place it in the root directory of a site, and the filename must be all lowercase, robots.txt to tell the search engine to know where to crawl and where not to crawl.

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