SEO Professional ethics and self-protection

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In talking with customers about SEO business is very important a bit is to have the ability to identify customers, in some exchanges after the effective classification of customers to see whether the customer needs in-depth contact or need to refuse to serve. There are a lot of people with money to consult SEO services may not be your customers, although we start to refer to these people as potential customers. So what is the reason for us to reject these mammon?

SEO services should promote a professional ethics, their ability to do business outside.

Any customer we ultimately provide SEO services to try to become their own success stories, this is not only related to the issue of money, but also related to their reputation and word-of-mouth issues. So it's not a good idea to take money from someone who can't provide a perfect service to reach a client. and efforts to make their own operation cases are successful not only can enhance their ability and confidence, will silently form a certain reputation.

Some customers may continue to get tangled up in your service content for a variety of reasons, and such customers will need to reject it when they communicate, even within their capabilities.

In the SEO negotiations, we need from the macro and details of the customer and its business needs to be screened. Where is the competition for a customer's website, where is the entry point where the customer is required, what tools, tools, and even extra help the entire project needs? It's very important to make these judgments before we have a formal business to sign a contract.

It is in these negotiations that the judgment requires that we reject some people who may benefit a lot and do not provide them with services. For example:

The client's business is too narrow.

The market for many users ' websites and their products or services is narrow, and even if we end up with the goal of communicating with our users, their final conversion rate may not be high. The problem is not that the quality of the services we provide is bad or bad luck, the problem is that the customer's business market is too low, the potential market is not enough. This example is not to say that they do business problems, but this industry is not suitable for the search for specialized SEO services, some PPC operations or simple independent SEO can meet the development needs.

Customer's understanding of SEO Error

Often when talking to customers about SEO services, always feel very awkward. They do not think that SEO is a simple page modification and chain building, is that the SEO is to deceive the search engine to obtain traffic, or insist on the need to ensure the ranking of keywords, such as customers are generally refused to serve. For the first three views, may also be easy to correct, for the last one of the requirements of the keyword ranking of customers, if you do not agree, they will think you do not have the ability, such customers should be in time to get rid of, to avoid the cooperation will occur after a larger problem.

Limitations of the Customer website

This limitation is not to say that the client site does not do well, but that they are in the business scope of the site is difficult to create rich content to enrich the site. We know that "content is king, link is Emperor" In search engine optimization-content and link are very important. But this kind of customer's website does not have sufficient content or they do not have the ability or the desire to fill the content for the website, lacks the effective content the website to obtain the High-quality external link to be more difficult. This time, in addition to from their own resources on the site to add links or purchase links, it is difficult to other ways to let others actively link. A truly effective external link requires a website to have good content or provide services or tools. When we meet such customers, what we can do is to politely refuse.

The main purpose of our SEO service is to make money, but consider the work ethic when earning money and avoid the last customer's self-protection for some reason. Therefore, instead of spending time bargaining with customers who are not able to provide satisfactory service, it may be better to spend the rest of the day communicating with those who are not in a position to do so. Money is to be earned, but don't cheat customers, two don't tired themselves.

Author: Naïve

Original download: Point stone interactive search Engine Optimization Blog

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