SEO Project's overall link strategy

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Always want to write a more comprehensive SEO in the link strategy of the article, but because work time is more tense reason, so has not been summed up, today inadvertently on the Internet to see an article, pleasantly surprised also very happy the author summed up his more comprehensive, so decided to reprint to the personal blog, Hope to SEO beginners have some help, the original meaning is as follows:

Links are the soul of the site. Users through the hyperlink to get rich content of the site, search engine spiders are also along the page of a website link layer tracking in-depth, complete the Web site information crawl. For search engines, especially Google, the key to determining the ranking of a site is how many high quality links outside it point to the site. This is an external link or reverse link, also known as an import link (Inbound links or backlinks). The export links from the site to other sites and the links between pages within the site also have a greater or lesser impact on rankings. So the link strategy in Search engine optimization is also a very and particularly important factor!

Search Engine Classification Directory

Search engine Directory (directory) is the search engine's artificial classification directory. Today, the login classification directory is the site after the completion of a very basic, important work, especially to log in several major categories, the importance is not whether visitors through the directory links to find your site, but mainly through these directories your site has been important, high-quality external links, This is important for your site to improve rankings.

At present, for Chinese web sites, the most important categories have the following: Open Directory odp,yahoo!, portal search engine directory Sohu, NetEase, Sina. Can be divided into free login and paid login two cases. Either for free or for a fee, you must enter the login manually.

Free Login:

The most famous and important login is the world's largest open directory Project:www.dmoz.org.

The objective of the ODP is to build the most comprehensive and authoritative catalogue on the Internet, and to build a resource pool that is considered to be of high quality by the public. Under this objective, the global volunteer editors choose a website with high quality content to approve entry into the catalogue.

As Google and other important search engines are using the ODP database, is Google's monthly depth index base, so submit to the ODP of the Web site to become the first job after the completion of each website. Login ODP directory is free, but to accept more rigorous manual audit and longer waiting, and the last possible site login is unsuccessful, but also experience the process of repeated submission.

Because the DMOZ directory in the ranking of the role of the site, so that more and more mixed with the site to DMOZ submitted or illegal submission, and volunteered to join the artificial editorial team in the phenomenon of abuse of corruption and quality is not high, many factors make it now landing dmoz very difficult, No site can guarantee to be DMOZ included. Therefore, the only way to ensure a successful login is to be careful to fully comply with the DMOZ login terms. Here are the submission considerations that must be followed:

1, to ensure that the site content is original and not reproduced, mirror or copy

If your site content is just a member of the product/service information and links, or a large number of copies of other site content, then your site is very likely to be DMOZ rejected. Even if the site has been included, once they are found to be mirror, copy or not original, DMOZ will also be removed from the directory. So be sure to add the original information about the product or service in the website.

2, do not use false, cheating and exaggerated means

The search robot is disgusted with the way the directory editor is also excluded. Below will be a special section on what is the search engine cheating. Any false or exaggerated text in the website description will be rejected. Illegal content, also will not be included.

3, to ensure the quality of the site's appearance

If the content of the site is a lot of spelling mistakes, dead links or "under construction" words, or slow download, will hinder the editor of your site included. In addition, for the site from the free host, the opportunity to be DMOZ included few.

4, to ensure that the site contains specific contact information

A DMOZ editor said that if he could not find an actual contact address or phone number on the site, he would think the site was not trustworthy. Therefore, if your site has only one email address as contact information, it is highly detrimental to the success of the collection.

5, to ensure that the site submitted to the correct directory

Choosing the right category and subdirectory is the core of the site submission. Many web site logon failures are due only to incorrect submission of the selected directory. So before submitting the site, you must first browse the entire directory, preferably also understand the competitor's website in which directory. After confirmation, click Submit page in the upper right corner of the directory page.

6, note the date of submission, directory name and edit mailbox

After submitting your site to the ODP, write down the date and the list of submissions. If you have an editor in the directory you submitted, it's best to write down the editor's name and email. This information is useful when you need to ask about the status of the submitted site or resubmit it.

7, do not repeatedly submit the site

Because the editor is based on the date of submission of the site processing, a directory often have many sites in the queue pending approval. From the successful submission to the final collection, the fastest also to 2 weeks, the latest even to wait six months later. Therefore, you need to wait patiently for results. If the site is very large and has many branches of different content, you can try to submit different content pages to the corresponding directories under DMOZ.

Once DMOZ has included your website, it will soon be Google,lycos,netscape,aol, Hotbot,directhit and other large search engines and portals included.

Other important free catalogs include the Yahoo catalogue. Yahoo is the first to do the classification of the site, until today login Yahoo directory is also an important link to promote the site. Google links from the Yahoo directory as an important score for the site rankings.

Paid login (Paid inclusion):

English Yahoo to implement a pay-for-login business website policy, the domestic portal search engine directory also for commercial sites have to use paid login. Pay-Entry business model includes ordinary login and fixed ranking, generally paid yearly, the site immediately after paying login directory, no need to wait and be affected by other factors. The search program of the portal search engine also tends to focus on the crawl of its own paid catalog data.

On the whole, paid logins are necessary for commercial websites and websites that use a lot of bad search engine-friendly means.

About automatic login software (submitting Tools):

Since the advent of business-to-business business platforms and search engine marketing, there has been an automatic login software that submits supply and demand information or websites to these intermediate platforms and search engines, and has been widely popular in the marketplace. Search engine Automatic Login software is committed to the customer's site to login to the global N search engine directory, and some even ensure that the site in the search engine rankings to get a great boost. In fact, many marketing practitioners have questioned the actual effect of such automatic login software:

1, the real site to bring access to the search engine mainly focused on several major mainstream search engine, the other small search engines, even if the site by these small search engine included success, can not expect through them to bring what traffic.

2, today's mainstream search engine catalogs are often paid to login or strict manual audit, these directories are extremely objectionable by the automatic login software submitted by the website, and some explicitly refused to automatically submit the way.

3, in the software from the thousands of search engines, the software itself prompts the success of the log about 60% or 70%, whether the real login success, the actual operation is difficult to test one.

4, if the site has from other sites to import links, even if not login, the mainstream search engine robot will also crawl to your Web page.

5, if from the point of additional external import links, English site for English search engine automatic submission can be a try, nothing more than, but do not have too much expectations.

In general, the automatic login software, which is prevalent in the free promotion period, has lost its value in the business model of paying policy for the major mainstream business promotion platforms today.

High quality Import Links

Search engine in deciding a site's ranking, not only to the content and structure of the Web page analysis, but also around the links of the site to expand analysis. The important factor influencing the ranking of Web sites is to get as many high-quality external links as possible, also known as import links. Even if the site is not submitted to the directory, but because other important sites have links to your site, you can get the search engine fast crawl, and to get good rankings plus points.

The basis for importing links into rankings is that search engines think that if your site is valuable, other sites will mention you; the more you mention it, the greater the value. This extends the link breadth (links popularity) in the search engine optimization important position.

Only in this way, people find ways to "create" external links to the site, resulting in a large number of garbage (spam) links and sites, so the search engine in the algorithm adjustment, only the quality of external links to pay attention to similar spam practices often give counterproductive results. So today's understanding of link breadth is that even getting hundreds of low-quality or irrelevant sites is not a good link to a high-quality, highly relevant, or complementary site.

Link Quality Analysis:

Links from the following sites can be called High-quality Links:

Links to search engine catalogs and links to directory-joined sites

Sites related to or complementary to your topic

PR value not less than 4 of the site

Large traffic, high visibility, frequent updates of important sites (such as search engine news sources)

Web sites with little export links

Top three pages in search results with your keywords

Web site with high content quality

Compared to high-quality links, the following links are spam links, the site ranking does not work or counterproductive:

A large number of postings in guest books, comments or BBS links

Have added too many export links to the site (dozens of or even hundreds of "links" have one of your site)

Join links Base (link Farm), Bulk Link exchange program (bulk link exchange programs), Cross link (Cross link) and other link programs, with a large number of affiliate website automatically exchange links, by the search engine as a typical spam link, Very likely to be punished or implicated. Google will permanently delete sites that use linked programs.

There are two other import links that are mistaken for increased breadth of links:

Click on paid search engine advertising links, such as Baidu bidding rankings and Google's right keyword ads.

Multi-level Network Membership Federation (affiliate program) Link.

These links will not directly point to your site, but to the leader's website to facilitate their tracking click Billing, so will not improve the breadth of your site's links.

Of course, if you're hosting the Affiliate affiliate, your server is tracking affiliate sites and referring them back to your site, which can help improve the breadth of your links.

How to get high-quality import Links:

1, to the search engine directory submission site

See previous

2, search for site exchange links

Commonly known as friendship links or reciprocal links. The basis of the reciprocal link is that your website content has high quality, otherwise the request link is not easy to succeed.

Exchange link objects include:

has joined the search engine classification directory related website

All major search engines in the directory related to your industry, the site is the ideal link object.

Related sites linked to your competitor

To find these sites, you can enter "link:" In the search engine, and then enter the competitor's domain name.

"Link:seoclub.cn" and "link:www.seoclub.cn" can also compete with rivals to get targeted customers while getting links.

Objects in the business chain

Competitors are most relevant to your subject, but exchange links are unlikely, so consider exchanging links with the upstream and downstream partners in your business chain, including distributors, agents, suppliers, etc.

Easy to find related websites

such as those who do search engine advertising sites or other vigorously promote the site, as well as the natural rankings of the relevant sites good.

After finding the above sites, then link to analyze them to see if they belong to high-quality linked objects. such as traffic Alexa rankings, PR value and the number of export links are the basic conditions for investigation. It is best to provide a link to the HTML source code information, so that the link Exchange objects simply copy the code and embed their own web page. Note that your site can be reached through several different URLs. A unified URL must be provided for the exchange of links, usually in accordance with the http://www.market168.net of the majority of the population.

The process of exchanging links, after careful analysis of each other's website, is finally obtained through sincere one-on-one contact, instead of the net-cast spam bombing to request an exchange link.

3, the site is actively linked or reproduced

This is the most popular search engine appreciation of the link, but also the search engine to pay attention to the root cause of external links. If your site is rich in content and high in quality, other relevant websites will proactively link your site to their site. Especially when your site provides a lot of related free resources, knowledge base, by other sites link and reprint the opportunity is very high.

4. Publishing professional articles on important websites

Post on key sites around the target keyword, bring your site signature in or at the end of the article, or place your link and description of the site around the keyword in the author's profile. This also can obtain the high quality mutually beneficial link, also can obtain the target customer. Don't forget to add links to your blog or personal homepage. Note that every article you publish should contain keywords. To site, refers to those who have high traffic, prestige degree high website. Personal experience is that you can use the keywords of your site to the mainstream search engine to subscribe to the news, those are as news sources of the site are search engines as an important site. Search engines to these news sources every day, updated frequently, the links on these sites will naturally become an updated object, the effect is excellent.

, in the Industry directory submission site

As far as possible to more relevant network directory, industry directory, business directory, Yellow Pages, white pages to submit your site, to join the Enterprise Library.

Tools Recommended:

Query the Web site for which import links and quantity:

http://www.seoclub.cn/seo-tools/(Comprehensive query: including link breadth, PR, Alexa rankings)

HTTP://WWW.SEOCLUB.CN/SEO-TOOLS/PR whois alexa query

Search box Command:

Enter in Google: link:www.market168.net

Enter in Yahoo: link:http://www.market168.net

Export links and internal links

Export links are links to other sites on your site. Search engine robot In addition to analyzing your import links, will also analyze your lead to the site, if the export link site content and your site theme associated with, also conducive to search engine friendly. This is also the reason for exchanging links to select topics related to the site. Finally, a link between the pages within the site is also included in the link analysis, affecting the site's page level, the final impact ranking.

Export Link:

On your site if you add some keywords related to the industry/professional resources of the site links, not only conducive to enrich the content of the site, but also conducive to improving the search engine on your site good impression.

This is especially worth the attention of some webmaster. Because of the lack of original information, they often turn to other Web site articles for their own site content, but do not mention the source, lest the export links to encourage competitors, not conducive to their own site traffic. In fact, for search engines, the appropriate export links are necessary.

Of course, the export is different from the import, and even if the topic is relevant, control the quantity. Because from the "page level" point of view, the search engine believes that a page dedicated to the number of export links, the other pages of the site will benefit from the corresponding reduction. So a page to export the number of links should be reasonably controlled, not more than 15. The Export link of home page should be controlled within 10, more should be arranged separately in the subordinate page. Google believes that the maximum number of export links to a page should not exceed 100.

Internal links:

In addition to import export links, a site's pages are often linked to each other, such as the end of the article "related articles" list, the site in the same theme of the other articles are linked, not only to facilitate visitors, but also conducive to search engines. The site should be aware of the important content of the page to the second link to the other pages, so that the search engine know that this is your important page, so as to give a higher PR value, the key index.

Web site can also be established by a number of two-level domain name son station, the sub-station chain to each other, and then linked back to the main station, forming a sub-station group surrounded the main station, to improve the ranking is quite advantageous.

Whether the export link or internal link, to ensure that the link is valid instead of dead links, too many dead chain not only to the user caused inconvenience, but also very harmful to search engine friendly, impact rankings.

Attached: Free link detection Tool:

1, xenu:http://home.snafu.de/tilman/xenulink.html

2, W3c:http://validator.w3.org/checklink

Keyword link text and contextual semantics

Search engines pay more attention to the keywords that appear in the link text. Therefore, whether you are exporting a link, importing a link, or an internal link, it is best to take into account that the link text contains keywords. For example, export links are best to choose those with a keyword named site, such as a Web page design site can be in the industry resources to add the name of the "Web design" four words of the export link.

It should be noted that if the text of a site's import link is exactly the same, it may be ignored or punished by the search engine. Because the search engine wants to import links that others naturally create, this unified text makes the search engine suspect that the site is a man-made result of increasing the breadth of the link. Therefore, the site in the exchange of links between the best use of different text, such as Network letter Studio link text includes "Network Letter", "Network letter design Studio", "Shenzhen Web design Studio" and so on.

In addition to linking text, the contextual semantics of the text around the link is also important. The link analysis system determines the degree of association between the site and its linked objects by examining the context content of the link to assess the quality of the content of the page. Through semantic analysis, you can also determine whether the key words cheat.

Note: The specific source has not been verified, reprinted and thanked the author's summary. If the author himself see this article can contact me, I will be the source of the article marked in the tail of this article!