SEO Promotion and social media has been so incompatible?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After entering 2010 some time, the social media has one night spring breeze feeling, suddenly the fire. Into the 2011, social media affect the entire Internet, including search engines, including our webmaster most concerned about website optimization and network marketing. Before this, SEO has been the most mainstream means of network marketing and PPC advertising for each Shine. And the use of SEO to optimize your site to get from the search engine future traffic, almost 0 cost, Low-risk way to occupy a large number of grassroots base, in doing SEO after the webmaster to win their own website promotion and a considerable return.

In recent years, from a global perspective, such as Facebook,twitter, YouTube and other social bookmarking function of the rebel prominent, comprehensive strength in a certain aspect can even Google a higher level, the domestic more popular social web site is Renren, happy net, there is a large portal of the meager and so on. This trend has changed the internet a lot of patterns, including SEO network promotion and marketing. Now everyone can comment on their products or websites through social networks and share their views with their friends, a process in which many people with internet marketing awareness gain a lot of benefits.

For SEO, we seem to a critical moment, the traditional SEO effective slow, completely dependent on search engines, instability uncertainties obvious. And the social media of the rebel prominent carved out a lot of traffic from the search engine and the direct attention of users, but also the derivative of the social media marketing effect of terror, direct, efficient, low-cost. So, some people ask this is the end of the era of SEO? How will social media affect SEO? Do we need to consider a new way of doing website optimization? In the beginning of time, I think there is a game between SEO and social media.

What is the truth? In fact, the marketing and SEO understand very thorough webmaster can feel: SEO and social media is not absolute opposition and exclusion, on the contrary, they should be a kind of mutual connection, can not split the complementary relationship. This point in many SEO predecessors proved that social media influence SEO direct ranking effect after more obvious. SEO the most core direct operation of the part of the two factors: optimization and outside the station optimization, site SEO: This is relying on seoer in the site from the body, do SEO understand, do a good understanding more profound. In general, the following points: the title of the site optimization, target keyword optimization, the site's keywords must be refined accurate summary of the content of the site. Keywords embodied in: keyword tags, the content of the keyword density, page title (title), page (description) Descriptions, site navigation optimization, classification and the most important long-term long tail keyword mining and within the link organization. These factors can make visitors and search engine quickly site content and site theme consistent, quickly drive related pages and directly participate in the ranking factor. More importantly, the user can be in your site the most direct and quickest to find the information he needs, this is the core idea, the real SEO essence where-the user experience. These constitute the site of SEO all.

Outside the station SEO: for the station outside the S optimization, the most important is also the most difficult is the outside chain, this is the main work outside the station, the core work. Strictly speaking, if you have more connections outside the station, that is, there are many sites linked to your site, which means that they are very recommended your site content, such a station is very easy to get very good rankings, which for network marketing directly or indirectly will lay a good foundation. Now the social media is to narrow the practice between the netizens, people through social media to maintain a close relationship between the formation of a fixed circle of relations, if the operation of the circle will grow and become more well-known, including celebrity. It is also very important that the social media to disseminate the rapid nature of Internet events, is simply a viral transmission of the feeling. If someone knows your site and you like the content, then he will share in his social media, so that his friends will soon know that his friend's friends will soon know, so as to share, believe that your site will have an immeasurable effect, corresponding to marketing, The webmaster can conceive the corresponding strategy. From this point of view, do a good job in the site SEO optimization of the user experience and social media complement each other, because if the content is not good enough, will not be able to get netizens in the social media on their own recommendation.

Another point, as I've already mentioned, is that links to Web sites that share the social media platform are counted directly or indirectly in search engine rankings. SEO talent Zac once in their own Tencent Weibo has done experiments and disclosed this result, therefore, in the social media on a site is shared more, spread over, this impact on the SEO rankings far-reaching significance, with social media in the Internet occupies a more and more important role, this shadow The sound value will also be the search engine continues to increase. Imagine the future, webmaster and SEO do not do the chain when the forum signed, no longer a large number of blog, but crazy to write good content through a variety of social media publicity, it is SEO how innovative time ah! Therefore, even at present, the station outside SEO also and social media have close ties, rather than confrontation.

The effect of social media on the sharing of an Internet message is much greater than the website itself. We use our daily life as an example to make assumptions that our perceptions of a particular thing are often influenced by people around us-if you have the will to buy a mobile phone, and want it to be cost-effective, you are not absolutely familiar with the mobile phone industry, so you may buy when buying the inappropriate mobile phone, What are you supposed to do? Perhaps you will first search the site, this is a lot of brands of mobile phones, online phone simply let you dazzling. Usually, you will ask friends or colleagues around so brand of mobile phone is good, is the ipad or what, you may be based on their suggestions to buy your mobile phone, friends say it anyway more let you feel relieved, corresponding to the Internet, this is the role of social media. How do you need to promote your website products and services? When no one knows, SEO will help you a lot. SEO to optimize your site, improve the ranking of keywords, so that users from the search engine to find you, to learn more about you, and then through the social media to more efficient to promote your site, this will achieve the effect you want. Therefore, can not see the SEO and social media complement each other to promote the characteristics. Both can combine together, two Kothing to achieve the most advantageous website promotion effect, for network marketing directly lay the most solid

Solid Foundation.

SEO can think this way: in the Internet development to today's era, if we are simply optimization and not get social media promotion support, our website or product must do not good enough, no user for your publicity, then really may be very rubbish. People use the cable engine to find your website or product, but they don't share what they need or they don't want to. This is becoming more and more obvious, very high bounce rate, very little to be shared will affect the site in the search engine's mind position, I said, this will become more and more obvious in the future.

The last SEO I make my own summary, the relationship between SEO and social media will be more and more close, is definitely not contradictory with each other, contrary to SEO, the better the social media can show more effect, and social media effect will be back to your SEO rankings have been promoted effect above. Therefore, once again reiterated the SEO one core idea: completes the content, completes the user experience. In the WEB2.0 era, the success of the site is the focus of its own content and product quality management, reasonable collocation of the use of SEO and social media, so the likelihood of success will be big. By cheating and doing rubbish stations, the space for future profits will only be getting smaller. In view of this I am in Chengdu Studio www.htdart.com do SEO can apply for 20 blog 20 microblogging, try water, I know Weibo no longer lies in fine, anyway, need to try. Hope that we work together, if reproduced, please indicate the link, thank you.