SEO Promotion of mail marketing

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SEO Promotion of mail marketing

In numerous network promotion way virus marketing many promotion commonly used is the blog promotion, the Forum promotion, the question and answer platform promotion, the Baidu pastes the promotion, but often ignores the mail promotion. In fact, email marketing as a small investment, quick effect of marketing means, is a killer type of marketing methods. So what are the characteristics of email marketing? How to do email marketing? Here is a detailed analysis for you.

Mail marketing mainly has the following characteristics:

1, the low cost of mail marketing. Generally can use free mail to send, or use VIP mailbox, use a free mailbox to send the amount of a one-time limit, and send the success rate relative VIP mailbox will be low, and VIP mailbox at least can send 100 messages, which greatly increased the number of send.

2, covering a wide range of users. Use email marketing to be able to face all over the country without geographical restrictions.

So how to promote the mail?

First of all to find a potential customer's e-mail address, the Internet has a lot of email search software, I usually use the search two hours to search for more than 10,000 e-mail addresses, and most are available. Of course, search email address is not blindly search, but targeted, search their industry's potential customer email address. For example, I do the logistics industry, in the mailbox search settings only search for the "logistics" of the page's email address.

Second, find the email address, of course, is to start to send mail. But in order to avoid sending the mail into the trash bin and the user does not read, we need to make a specific analysis, consider the content and title of the message.

What is the best way to attract users to more direct users? Now analyze how the mail content should be written:

Message Subject: Provides information that is of interest to the recipient

1, the main thing is to do the title text, a eye-catching and valuable title not only allows users to distinguish the message from spam, but also to improve the user's decision to open and read the message content probability.

2, the bulk of the message between the title and content to be fused to the sender and other needs of local marking. Let the user not think that this is a spam message to deal with.

3, bulk mail pictures to do the right to attract users, remember that the picture should not be too polished, so as to attract more users click. Do not make pictures for the picture, but also for the user to consider.

We are in the process of writing an email to properly fuse the specific content of products and services, rather than purely advertising information and terminology, which will only arouse people's disgust, the website product or visibility also can not promote the role.

Remember that the bulk of the mail should be edited in place, do not be treated as spam, otherwise naught is no effect.

Sender: Let the reader generate trust

Generally speaking, you should set the sender's address truthfully to provide real information to the user, so that even if the user does not open the message can be to a certain extent the effect of publicity; If you want to get a higher rate of credit, the sender and the topic are set to be unconventional, Such a message may appear to get some more clicks, but it will make people suspicious of the integrity of the mail advertisers, and even produce boredom.

Next QQ Group Mail:

We all know that QQ Mail has a group of mail functions, this function is very suitable as a mail marketing, of course, we use QQ Group Mail Network Marketing when also to find the target group, that is, the same industry QQ group, should not be widely cast nets way to carry out. and to send group mail, also pay attention to the number of sent, to avoid too much. Once a short time too much to send, QQ may suspend your mail function.