SEO Promotion optimization Exactly is what to do

SEO optimization is not a strange and fresh terminology, but SEO optimization exactly what to do? I think a lot of people are still more vague. Even some companies are recruiting seohttp://www.aliyun.com/zixun/aggregation/7400.html "> Optimizer requirements written on: requirements can be div, PHP development, database maintenance, server management, Even have the request will assemble the computer, makes the network cable. As a long time engaged in SEO optimization work, see these I really have no language. Although it is not said to do seoer should not be these, but use these standards to recruit seoer, feel really let people ironic.





SEO optimization exactly what to do?





answer this question before emphasizing SEO optimization concept:





SEO optimization is a process, his purpose is to improve the site's traffic and quality, the implementation of the channel is a search engine, the flow is based on the target keyword search results click on the natural flow. Such a look will be more clear, SEO optimization is a long-term comprehensive marketing work, and the Assembly of computers, the production of network cable is completely not set, although the process will involve Div, PHP development, but the work is not exactly the same.





SEO optimization Work is mainly the following:





1, keyword selection





This is the most basic stage of SEO optimization work, but also the most important stage, keyword selection errors, either there is no suitable flow, or follow-up work unusually difficult.





This stage required skills:





(1) Competitor analysis: Analysis of the current major competitors in the industry performance, including what the word platoon, what words are not easy to surpass, what word flow is big





(2) Market Forecast: Basic marketing skills, need to communicate with other colleagues in the marketing department to determine what products will be hot in the future, what products will be much attention and other





The goal of this phase:





selection at this stage and in the coming period of time, competitive appropriate, more traffic, good quality long tail keywords.





2, station optimization





after the choice of key words, we ushered in the most test you seoer internal strength stage,





This stage required skills:





(1) Excellent HTML ability: HTML must be ripe, want to understand the page performance layer of code, know which is the core code, which is redundant code, know JS and CSS to move out of the page, know the label application skills, etc.





(2) page structure design capabilities: related to the name of the site link, hierarchy, and need to know through the div of the core content code in advance, the page which area spiders will focus on crawling and so on.





(3) Basic program development Base: Know what the site is developed with what, may encounter some SEO problems, will solve the problem before it happened.





(4) Basic content control ability: have certain writing ability, know how to incorporate keywords into content, and reasonable layout density and link, also don't forget to use <h1>,<strong>,<b> label.





The goal of this phase:





Refined page code, short-level concise static URL, highlighting the core content and keywords of the site structure.





3, outside the station resources





This stage is the most exhausting and difficult to control, test seoer internal and external communication skills, as well as management capabilities.





This stage required skills:





(1) Company internal communication ability: mainly with the marketing department of the PR personnel communication, there are other promotional personnel and BD personnel linkage, communication in place, the external link flow.





(2) The company's external communication skills: mainly exchange links, how to distinguish between good and bad, their own to be sure.





(3) a certain ability to control the text: If not large companies, may seoer will face their own writing soft work, of course, even if there is a special PR personnel, if their own writing ability is good or will have some help.





(4) Comprehensive utilization of the ability of various media: just soft text and posting is the primary seoer, how to make legitimate link bait take all the major media are experts need to consider.





The goal of this phase:





more and more outside the chain





4, Data tracking





no fixed market, last month selected the key words, do a good job, does not mean that this month does not need to analyze the performance of the opponent, we are in progress, the enemy win.





This stage required skills:





(1) daily monitoring of related data changes: Included amount, number of links, traffic, conversion rate, and so on every day must see





(2) Data collation capacity: whether can be a large number of data collated clearly, plainly, is to distinguish Seoer Master and rookie of an important watershed. Do not even understand the performance of their own website and the performance of their opponents, can you expect him to make good grades?





This phase of the goal: well-organized core data, at any time reflect the market changes, find problems and opportunities, timely adjustment strategy!





This article by the small head bidding software to provide free trial preparation, recommended: www.ppctui.com