SEO pyramid model reinterpretation of SEO pyramid theory

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I believe that a lot of learning SEO friends have ever seen the SEO pyramid model, certainly also understand the SEO pyramid contains meticulous work. But with the continuous development of the search engine, especially in the domestic Baidu algorithm frequently updated, if we still follow the original meaning to do SEO, then I believe that this theory is still helpful to us, but the role has been worse than before.

See this theory, is accidentally bought a book on SEO SEO website marketing to promote the whole example of the book in the first chapter of a hint, callout out this theory, although not to explain this is the SEO pyramid theory, but told us this is a comprehensive and meticulous SEO work of the whole solution diagram.

Through the legend, we can understand the original design SEO job for SEO is how to understand, but now, we need to read again, meaning to redefine, this will be easier in the domestic Baidu for SEO.

The lowest level, we should look from right to left, then the first is patience and perseverance: patience and adhere to this point no matter any time, do what things should be put in the first place, also do not need to explain, SEO sometimes is a complex boring things, we should have the spirit of perseverance.

Learn/Get information: As an SEO staff, learning every day is essential, although the time is limited, but can be in the forum, the website to look at the relevant posts, as well as industry development and search engine dynamics, this is very important. Also for us to do after the operation of the basis and accumulation.

Products and services: At this point there should be a new extension. For today's search engine, just understand the product and service is not enough, because the products and services can not be updated in time, and can not be updated regularly, and understand the relevant information and related parameters, to better the site SEO. Therefore, products and services/information should be redefined.

Program planning and implementation: This is a seoer or SEO team should have, but the project planning of water and related to the surface is the size of the coverage has become a planning most need to consider. Because this is what we will do in the future, and the operational guidelines.

Team execution: The team is the implementation of a team are very focused on, but a lot of grassroots webmaster, is a one-man station or a corporate webmaster is also a one-man station, control their own execution is patience and persistence of the embodiment.

Second layer: The second layer should move the auxiliary tool up one layer, while the internal structure optimization is placed in the second layer. Their order from right to left should be: keyword strategy, internal structure optimization, statistics and analysis, user experience.

For a constant focus on the search engine dynamic friends must know, in today's chain can not be a big line of the time, we have a special emphasis on keyword strategy, and for internal structural optimization has become our implementation of specific optimization of the first two steps. Keyword Strategy we will locate the target keyword, how long tail keywords should be distributed in the content or the column page; In addition, for the internal chain is how to position, how the long tail and the target keyword constantly in the site has a regular cycle; if the long tail keyword in the website or the ordinary keyword is by the content page to show, Then whether to establish such as encyclopedia, or directory forms, so that there will be a larger scale of the chain, interlocking and regular display, to enhance the user experience and easy search engine crawling.

Statistics and analysis and user experience This is what we have been following, but also verbally said that the real user experience degree of the site is very few. Few people dare to browse their websites for older people who have no computer experience or Internet experience, because they are more concerned with ordinary users and search engines. Let's just imagine, if you have a person who has never been on a Web page to browse, if he uses his first feelings and eyes to see, can complete the relevant operations, then your site is undoubtedly very successful. And then turn to statistics and analysis, statistics and analysis for the most important now, view the relevant data on the site, has become our observation of search engine trends and enhance the site related data vouchers.

Let's take a look at the revised third layer: auxiliary tools, copywriting writing, quality outside the chain. These are the things we have to do, even if they are dry and without motivation. We use aids to view their website and competitors, search engine trends, through the content of the king, outside the chain for the emperor this sentence to promote the site rankings. Although it has been a long time, but we have become familiar with the bones, so it is difficult to abandon the habit of intentional hair outside the chain. But if we need quality outside the chain, then we can only improve the quality of the article, through contributions and media to let us better exposure, and generate high-quality outside the chain.

Layer Fourth: Brand management is correct, but visibility is no longer needed. Keeping pace with the times should be added to the fourth-tier theory. Because from the bottom up, nothing tells us how to keep up with the times. Today, social media is prevalent, although we are only a SEO, but for how to better introduce the site traffic we need to constantly understand. such as microblogging applications, space marketing, mail marketing, micro-credit marketing, social sharing and so on, these are we have to constantly modify the site, and constantly update the function of the site so that users can see the changes in the site, so that users have more information.

Last layer: Trust degree. Trust is not so much the following. When we do all the more detailed operation, we will know that for a seoer, how to win the trust of search engines rather than let users first recognize us. If a website does not need a search engine can bring huge traffic, then, our site is the most successful.

Finally, I want to say a little about the future search engine algorithm prediction. As a result of search engine vigorously crackdown on spam links, in the future may be the site of the number of junk outside the chain rating. The more garbage, then will be included in the algorithm, may affect the search engine rankings, but certainly not the absolute impact of the algorithm, but a number of integrated factors. And a lot of classified information sites, or information to publish the site will be open to delete the password function of the post and the website issued outside the chain of the site certification code, only authenticated sites can be published in the site link, and not certified but other sites outside the chain will be considered cheating, will automatically delete posts; In addition, by deleting the password can also be deleted at any time of their own spam links, should be in the future we clean their own web site garbage outside the chain of effective ways.

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