SEO really good practice in the end what to do?

I am operating a home portal, not SEO research. At the beginning of the website, I had never heard of SEO, but in the process of more than four years of website operation, I have heard about SEO right and wrong. Today I combine my own experience, talk about some of my understanding of SEO. Wrong place, welcome to correct, your exchange.

Someone put SEO amazing, the role of being infinitely magnified; Some people say that SEO is the yellow flower (often seen someone wrote yellow yesterday, although the meaning also understood, but particularly awkward, tomorrow: refers to the Chung Yeung Festival), as if now Has been useless; some people say that SEO is an attitude that people hear like falling cloud.

I run the home improvement network (not to mention the name, just want to share, do not want to advertise), in almost all of Baidu search engine ranking has been very good, there are many friends asked me, is how to do it. I said, I do not know either. My friends may think I am too stingy to tell him the middle skill. Actually, what I said is big truth, and I really do not know what the rankings are so good. If you want to find the reason, I concluded that the site may be a long time to do, update faster than others, more links. Content is king, the link is imperial, who should understand these truths, to be honest, content and I do not chain is not good, so I think these reasons is also very hard to gain a foothold.

First, say the content, everyone knows the best original content. I have not, can not write original articles in this industry, had to do pseudo original. In fact, we do the original pseudo-pseudo is not good. Have heard someone say, and others articles more than 80% of the same content, search engines will be considered plagiarized, not included; recently seen on the Internet, said that more than 70% similar to Google not included, included nor Ranking. The articles on our site are also all from the Internet. Some articles have been reprocessed and slightly changed. Most articles simply change the title or even lazy at times. But one thing, we find the articles are related to the site, we have carefully read, so that real users seem to have real value.

Let's talk about the speed and amount of updates. Some people say that the need for regular updates, regularly how long it was said to be updated daily. I also hope that is updated daily, but I can not do it. There are two reasons, one is Wednesday Thursday, more new articles online, other time is small, not easy to find; the second is to have holidays on weekends and holidays (to do more to understand the site a Chi), so the article on our site Generally only two or three days will be updated. We are now doing a national industry website, although there are a lot of daily updates outside the holidays, but specific to a sub-station, weekly update can be good. As for the number of updates, we also do not have specific standards and found that good articles are updated more often than not. On average, a capital city home improvement network, a week to update fifty-six it. Some people may feel less, I have observed several of my opponent's site, our site's industry information is up to date. Few sites to make money out to share, we need to carefully observe.

Second, say the foreign chain, of course, the greater the number of higher quality the better, but in practice there is a great difficulty. Before we change the standard outside the main chain is the pr value, but since early April last year, PR value has not been greatly updated, although there are two minor adjustments in the middle, but most of the site pr value nothing change. Google let us not too concerned about the pr, but many people still staring at pr, so the pr value is still an important criterion for the link. However, when our website pr is not high, it is difficult to change to pr higher than our link. Recently someone on the internet said that the two websites with the same weights would offset each other's links and I could not agree with them. However, my website recently encountered a very awkward problem with changing links. Some sites pr than we are high, take the initiative to exchange us, we can not agree, it is also a pity to refuse. The reason is that we change the link more standards, especially the home page, in addition to the pr value, alexa ranking, site relevance, the number and quality of the other side chain, web snapshots, included volume, update speed, design, plus some Other indicators of comprehensive consideration. Although some sites have higher PR values ​​than us, some other indicators are far different from what we require.

Write here, some people may think we change the link too strict standards. The links to our home page are indeed a bit strict, and ask the big page home page links are not strict requirements. Home is a rare resource for the site, we must cherish, for the same friendship links, rather lack of abuse. Of course, for the weight of the site is not high, for high quality friendship link is very difficult, then we should be appropriate to lower the attitude. Attitude is very important to do, do the same site, you are very sincere to take the initiative to communicate to others, you can change to a lot of good links. If it is a new station, then the first page and other sites, sub-station to exchange, is also a good choice.

Some people spend money to buy links, I have not bought, I do not know how effective. Forums, blogs, microblogging, soft paper, etc., can also increase the outer chain, although the role of these outer chain is not too high, but also much better. In this regard, I have also tried before, you can, just leave the link in Baidu Post Bar, now you can also bring traffic. It's too difficult now, and many places do not allow links.

Some people say that the links should be increased at a constant and constant speed. I feel that it is not possible. Adding one day is not difficult. One day is added. That is an impossible task. At least I can not complete my team. Everyone has a look. The most successful websites in the field do they have only a few external connections, but they have accumulated over the years. We change the standard outside the chain is to encounter a good change.

Third, do SEO, I personally think that more important than the content and the chain is the site itself. Listen to a lot of people that building a station easy, making money difficult, I personally feel that it is not easy to build a good website. The reason why many people think that building a station is easy, that is because there are more and more tools for building an intelligent station. Many websites use CMS to build or take some money to build a station company or even directly buy a program directly from a hacker The author believes that the success of the site, rarely built using the CMS, but also impossible to build companies to do, with other people's procedures, the possibility of success even more negligible. Our site from planning, design, programming, to the final on-line, all by our own team to complete. We consider SEO, practicality, interactivity, security and execution efficiency in all aspects. Although we have limited development capabilities and some are not perfect, our website must be unique in the world. Website just like their own children, their own health will be more care.

Web site construction as much as possible in line with the W3C standards, but in full compliance with the W3C standard is too difficult. Last year, Baidu released the "Search Engine Optimization" guide. I read it carefully. Most of the content was also known before. There are not many websites that I want to fully meet its requirements, at least we can not do it. Can not do it, do it.

If the site itself is in line with SEO requirements, then the site on the line the day, SEO work has been completed more than half. Of course, the site at the beginning of both SEO and the point of view or use, can not be perfect, we continue to improve the quality of the revision. I found many large sites, there are often many problems in function. No one is perfect, not to mention the site yet.

The above said a lot, but in other words, I think the standard SEO is a little better than the opponent. It is better to observe your competitors, learn from your opponents, make content, outside chains and the site itself better than your rivals. Opponents are enemies and friends as well as a mirror of our progress. We do SEO is good or bad, depending on the level of rival SEO.

Here to talk about my understanding of several of the most common SEO issues:

1, website revision revision impact on SEO. Website try not often revision, often revision is an immature performance. However, when the need for revision, then boldly change it, more from the user point of view to consider. Last year, I fully revised a website, programming language, database, structure, all changed, the original content did not stay, because the domain name did not change, the path inside the page did not do 301 orientation, but the revised site ranking traffic without any impact. Practice has proved that when the site weight is relatively high, after the revision of the site rankings not only will not drop, but also rise.

2, change the title of the site on the impact of SEO. Some people say that often change the title will affect the site ranking, often how long it is, there is no standard. If you feel that the previous title is inappropriate, or as soon as possible for it, even if the impact will be restored later, as soon as possible early recovery, do not always change in exchange for it. At the same time, personally think that the title contains the main keywords as far as possible, not too long, 29 words is appropriate, beyond, the search results also do not come out, it is useless. Keywords write less write less relevant, describe or write some norms, less than 70 words is appropriate to the user to determine the content of the website is helpful.

3, pay to promote the impact of SEO. Although we have a lot of human intervention, there are too many websites for Baidu to serve. Mostly (most of the time, I can not say 100% surely but I did not come across it), because we do not promote or Did not do, intervene in our natural rankings, especially after the exposure of CCTV two years ago.

4, ranking many factors, some phenomena we have no way to explain (old owners, you know). I consulted with Baidu responsible for this piece, there is no result. Do not overly entangled in the rankings of certain keywords, focus on the operation of the site, perhaps illustrious and another village.

Finally, share your feelings:

1, SEO no shortcuts; 2, SEO can not once and for all; 3, SEO is not a panacea. 4, leaving Baidu, our site is still alive, we really succeeded.