SEO rely on the details: Pay attention to picture optimization for the site to increase the right to add points

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Site optimization involves a lot of content, we often mention more is the text of the optimization, such as internal connection and high-quality content. But in addition to these basic text, there is also a part of the important content is often overlooked, that is the picture. Many webmaster sites have pictures, but also just add an ALT tag, this is only limited optimization, if you put aside these, in other areas to adjust, also can add points for the site.

Optimize the site picture, not to take a picture page and other people's article page than ranking, but on its own site, through a series of details adjustment, so that the overall site to improve, this is our purpose. The following separately from the internal and external two to share, I hope to help.

The first is internal optimization, and enhancing relevance is key

First, the ALT tag is the basis, search engine itself does not crawl pictures, also do not understand the picture, but can read the alt tag, it is a search engine on the image of the first impression, for the site has a lot of pictures, to each picture plus a unique alt tag, mainly around the core meaning of the article to write, Proper integration of Web page keywords to increase the relevance of the Web page. If you use the top of the CMS does not have this function, be sure to add, otherwise it is loss. In addition, do not put the image of the ALT attributes are written in the same, this will be the search engine that is cheating, may be punished.

Second, the importance of the page title, pictures can sometimes directly bring traffic to the site, Baidu and Google have pictures of vertical search, according to my observation, many of the top image crawl is the title of the page, the search engine that the title of the picture and page has a strong correlation, the user search pictures, The page in the title related pages in front of the page, so in the page containing pictures, the title must be accurate to write.

Third, the picture surrounding the description of text, in the guarantee of ALT and title are complete premise, the picture around the need to match some text description, we often in the news site map to see the text around the picture, especially the bottom of the picture. This text should be repeated alt and title in the keyword, which can enhance the page itself and the picture itself relevance. Useful when users search.

Then the external optimization, the use of images left outside the chain

Spiders are not only crawling text connections, but also crawling picture links, the use of this truth, you can insert in many forums network pictures, the search engine on the picture is also very important, also think is an external link, the bottom of the three points summary:

First, forum Pictures: A large forum post links will be blocked, and even the link to the picture, will automatically be extracted and transformed, but there are a lot of high weight forum Support network Pictures, we put their own website pictures, is an effective outside the chain. The effect is not good text, but also very practical.

Second, the use of Baidu: Baidu know and Stick is a good place we often do links, recently there are libraries and search hidden, but the general direct stay links more difficult, such as Baidu Encyclopedia, if the picture address as a reference to put up, through the rate will become larger, is a high-quality outside the chain, but also the use of Baidu know the cross-examine to do outside links, The truth is similar, the effect is very good.

Third, network favorites: Some users are very good at using, such as 360 pockets, we can collect the pictures to the network favorites, is very conducive to spider crawling, even if the user access is limited, but our main purpose is to do outside the chain, is to attract spiders, you may wish to try. There are a lot of similar things that can be exploited as long as they are good at discovering.

The above separately from the internal and external introduced for the picture to do the optimization of several ideas, want to help the webmaster, in addition, if there are other sites hotlinking pictures, then the best way is to add a watermark for the picture, if the picture is reproduced or used, it will also leave the user heart a picture of the perception of ownership. Well, this article will be here, and then continue to share with you other SEO aspects of the content, this article from the Shenzhen website Construction (http://www.zijiren.net) to provide, reproduced please keep the link, thank you!