SEO Research Center: An example analysis of the application of medical website title

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Throughout the major hospitals, now its competition tends to white-hot, each hospital in order to expand visibility, to obtain better economic benefits, are also in the use of various resources and ways to achieve marketing goals. Network marketing of which the proportion of a little freshman, so the hospital has targeted the establishment of the site. The establishment of the site is not only to highlight the medical characteristics of the hospital, but also to optimize the site to win a chip. Because a Web site in the network can not be a lot of target customer access, then the site is almost like a fake, there is no meaning. Therefore, this need to do a good job of network promotion. As we all know, today's search engine marketing (SEM) has become the mainstream network promotion means. And we want to do a good job of network promotion, SEO is undoubtedly the first choice. In the process of realizing the SEM target, the use of the title is the basis of doing well seo. Therefore, how to do the optimization of these keywords, the title in the website is very important to promote. Here to share a case!

Medical SEO is very hot, my apprentice heart to the wind is to do the medical site Seoer, the day before yesterday promised him to do a case analysis, just today in the Open class SEO research to talk about SEO standard optimization 6. Do a case study on his website. We analyzed 4 parts altogether. are very basic, a site to do a good job to see SEO optimization of the basic fundamentals of solid not solid.

Use of the title of medical station

Foshan Hospital NET title "infertility-Foshan gynecological-Foshan male-Foshan Zhongshan Hospital-Foshan Hospital", we see whether a title is in line with the SEO standards have several aspects:

(1) to see if the title is readable, so that users can be a good understanding.

(2) Key words in the order of displacement, because the keyword appears in the title position also has a certain impact on the keyword rankings.

(3) To have specificity, we often say that originality is to make unique. According to these 3 requirements we can try to write "Foshan Central Hospital-the treatment of infertility professional male Gynecology Department Hospital", in this way we pass the principle of Baidu participle contains we have to do 5 key words "infertility, infertility hospital, Gynecological Hospital, Male hospital" and the protection of readability.

In addition found that a large number of internal pages did not use keywords, leading to the application of the warrant can not be maximized. We do SEO purpose is to maximize the benefits. For example, this kind of page, the title is: "Infertility continued high, pregnant status is worrying!" Just think, as the maximization of benefits is to maximize the application of the means of optimization, if we can do not change the content of the article or change very little content, we only need to modify the title, and the general meaning of the title after the change is still the same as the original, modified the title contains we want to do long tail keyword, this is not two birds. will also make the article more original. We're trying to write "the results of the infertility treatment survey are worrying." So, the meaning has not changed but contains the long tail keyword "infertility treatment" is conducive to change the keyword ranking. As long as the internal link can allow the site traffic to upgrade at least 20%.

From the above case can see the title of the use of the site is very good, if your title is not satisfied with that can move the brain! This article for the SEO Research Center www.moonseo.cn Student website Case analysis, reprint please specify, thank A5 to provide platform!