SEO Research institute: The relationship between "content" and "theme"

Many SEO efforts to create "content", but how to deal with these "content" between the relationship is not very clear, resulting in search engine rankings can not continue to improve. Today, SEO Institute will take you to straighten out the "content" and "theme" relationship.

What is a website theme?

The theme of the website is the topic that a website mainly discusses, that is, the point where the content of the website is focused. Search engine in the calculation of a web theme, it is through the text of the page content to calculate what your page is talking about, this "what" that is the theme of the site, that is, when we enter the search engine in what keyword to reach this page, this keyword is the theme of the page. For example, such as this page http://www.dugutianjiao.com/post/baidupaimingdianjiqi.html, through the search "Baidu ranked click" to arrive, we think the theme of this page is "Baidu ranked click" , it also shows that the theme of this page is more focused and does not deviate.

Second, the importance of the site theme focus

Some AdSense hope that they can build similar to Sina Sohu NetEase or Alibaba such as Taobao Portal station, this is very unrealistic, we do not discuss the specific. From the user's point of view, we buy things under the line, more trust stores, the same, when we read the article, we prefer to read those views clear, the theme is clear, it is best to focus on a topic in-depth analysis rather than generalities. This shows that a site also needs to have a relatively focused theme, otherwise, it can not become the search engine in the eyes of a good site.

Why is the topic so important? Because the search engine depends on the relevance to determine the quality of the site, and based on relevance to return the user search results. Search engine flatly do not want to search "Flowers" When you show the "tractor" page to you.

So how does a search engine determine that your site is about "flowers", not "tractors"? The simplest is you "focus", the content of the site is all about "flowers", not to mention the "tractor", then in the absence of external optimization, such as the external anchor text for "tractor" strong-oriented ( Similar to Google bombs, search engines will certainly classify your site as "flower" related. And the related strong website, will be the search engine first show to the searcher, this will be reflected in the high ranking of the search engine.

Of course, to have a site completely focused on a topic, some unlikely, such as SEO Research Institute is talking about SEO technology, but there are a very small number of personal affairs, and SEO does not seem to be completely related. It's even harder to focus on a theme for a big site. So we say that the theme of the site should be relatively concentrated, of course, the higher the relative value of the better, solitary heroes think the best to more than 50%. For example, compared with hundreds of SEO articles, just a few unrelated personal feelings will not spread the theme of the site, make it deviate. SEO Research Institute At least 95% of the article is related to SEO, the search engine will naturally think that this is a talk about SEO blog. When the content of a Web site is relatively focused on a topic, the search engine will think that since the site is so attached to the topic, then the content of its discussion should be of some value. If the external link is strong enough, the search engine believes that the site's theme is also recognized by the external site, it will naturally give the site a high ranking.

When we only around a subject keyword to do the station, although not easy to big, but it is easy to do this site strong. The search engine determines whether the site is strong enough to use the keywords, internal links, and backlinks pointed to by each page. When you create content around a keyword, it's easy to increase relevance. For example, SEO Research Institute, almost every article around the "SEO" this keyword in the writing, in the long run, in this keyword will get a better ranking. And if a site has a number of Bell, or even thousands of keywords, it is difficult to have a unified relevance, search engines will be rambling, not touch the mind, it is not possible to give its high rankings.

However, the relative concentration of the site theme is not limited to each site can only talk about a keyword, I mean must revolve around one of the main core keywords to focus on the topic. We still take the above "flowers" as an example, you can actually talk about a lot of things, you can talk about the plum blossom, can also talk about Chrysanthemum, talk about peony, rose, orchid, even break bowl flower also become. Search engines know these are "flowers". Although the names and characteristics of various flowers are different, but the theme is "Flowers." Your site is talking about a variety of flowers, then the search engine will naturally not search the "flowers" when you return to the "tractor" to the user.