SEO Series Tutorials (i)

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One, what is SEO, the site why to SEO?

1, SEO is English search engine optimization abbreviation, translated into Chinese is "search engine optimization." Engaged in this work is search engine optimizer. That is, search engine optimizer. The country is abbreviated as SEOR or seoer.

2, for "search engine" everyone has been very familiar with, such as: Google, Baidu, Yahoo,msn and so on. More than 2000 search engines are used worldwide, with Google being the most widely used. Chinese search engine, Google lost to Baidu. So this time we take Baidu optimization as the center of gravity.

3, search engine is the entrance of the Internet. SEO purpose is to make their own web pages in search of a keyword in the nearest place to the entrance, because the closer, point into their own website of the more customers, "business" more easily bigger.

4, SEO has developed in foreign countries are quite mature, the domestic start later, but after the SEO Master Tong and "point Stone Group" promotion, these years online SEO information and SEO blog multiplied, even to a large amount of point. Can say, now the webmaster almost everyone knows SEO, of course, the gap reflected in the details ... Oh!

5, SEO in the development process to separate the SEO white hat and seo black hat Two kinds of technology (occupation). The difference between the two is that the white hat uses a search engine that allows the site to operate on an optimized method, while Black Caps are adept at avoiding shrinking engines and cheating search engines in an nonrepudiation way to improve the rankings. Once upon a time, the internet black Hat rampant, so that people equate SEO with cheating. Because this black hat technology has greatly affected people's Internet experience, including Google, several major search engines have used the technology site has been severely punished, so in recent years, SEO white hat technology began to develop.

Second, the Territory Forum to carry out SEO must remember several concepts.

1, "Website quality and service" is the site's fundamental.

2, SEO is only auxiliary means, the purpose of SEO is to search for a better display of their own.

3, absolutely can not use the cheating method of SEO.

4, SEO is just a kind of website promotion way.

Third, SEO related to those factors?

1, because the search engine ranking algorithm is top secret, so no one can enumerate all the factors affecting the whole. The information we see on the internet now is summed up by the predecessors. Foreign more detailed, summed up the impact of a total of 103 "impact on search engine rankings, 103 factors (1)" (Sorry, this article I read my own but did not translate, there are English links, interested landlords can go to research).

2, most of the domestic peer recognition of 49 factors.

internal factors:

Keyword appears in URL

Keywords appear in page title

Keywords appear in regular content

The keyword appears in the first paragraph of the page

The keyword appears in the last paragraph of the page

Heading tags, such as h1,h2, appear in the keyword

Site links appear in the keyword

Export links to related content

Keywords appear in export links

The keyword appears in the picture file name

Keywords appear in alt tab

Keywords appear in comment

Reasonable Frequency update content

The location of the content to the search engine

Website structure Circulation PR, not distribute PR

Proper modification of keywords (bold, italic, etc.)

External factors:

A large number of import links

Get import links from high PR worthy pages

Get an import link from a related content site

The page that the import link points to has specific content

There are keywords in the anchor text

Anchor text has related words around

Anchor text exists in an article or sentence

The length of time that the link was imported, and the general import link exists for a period of 3-6 months

One-way links are worth more than exchange links

Import linked pages with less than 100 export links, less outgoing links, better

Links from different IP

Reasonable Import link growth frequency

Things you need to avoid:

Keyword stacking

All anchor text is the same

Use CSS or background color to hide content, which is a heinous evil

Using JavaScript to jump

A large number of exchange links directly under the same IP

Bridge page and cloaking, inducing the search engine of the reptile, which is the heinous great evil

Adult content, illicit drugs, gambling-related content

Content duplication

Link to cheating website

Most pages in the station have the same page title

Join link Farm or Link Exchange class Web site

Use a domain name that has been punished

The website is built on the punished IP

Try to avoid problems:

Dynamic variable in Address

Single picture and Flash Web site

Web navigation bars or directories made with JavaScript

Use pictures to navigate the site without ALT tags

There's too much code between 〈head〉〈/head〉.

There are too many content unrelated to the site's theme

Purchase links in the import link majority

and cheating sites on the same server