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"Pay by effect" business model has been a lot of people relish, Google and Baidu auction ads for click fraud facing the test, and in the field of E-commerce has been a pioneer, such as the world's first pay-for-effect E-commerce platform. Recently, Google has also begun to scale to pay the results (CPA) testing, after all, it is to stand on the customer's point of view, pay by effect is absolutely the best marketing model. So I was thinking, 863.html ">seo Search engine Optimization ranking service can also be charged by effect?"
In the actual provision of SEO services, I have encountered a lot of customers consulting search engine ranking matters, basically limited to ask a specific keyword ranking of the charges, that is, keyword quotes. Every time, we will explain search engine optimization is not just a simple keyword ranking, but the site optimization comprehensive solution, the final actual effect will be far more than the simple keyword rankings, because after the professional deployment of optimized keywords and long tail keyword to bring the target customer effect will be quite amazing. The result, of course, is that quite a few people do not understand the mysteries.
Go back to the SEO service paid for the effect, one is based on the customer's keywords in a specific period of time to complete the search engine rankings work, most of the individual SEO can be completed, the most basic approach is to improve the structure of the site on the basis of increasing the main key words in the homepage density, and then rely on a wide range of external links to promote The other is based on the customer's search engine optimization marketing effect, that is, the site from the search engine customers conversion rate to charge, may be asked in the end how to quantify the overall effect of this site optimization, in fact very simple, a look at the flow, and look at orders. In this case, the likelihood that the customer will renew the contract with the SEO provider is far greater. Of course, the SEO service cycle is also lengthened.
Unfortunately, in accordance with the effect of the SEO services paid, many consultants are too eager to see their own "effect."