SEO services need to pay attention to the details: Web site IP Address

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the course of several years of SEO services, I have experienced various types of SEO services to the site, such as: product promotion of the corporate Web site, contains a large number of industry keywords vertical class information site, the highest degree of complexity of the web2.0 site, the specific keyword optimization of the business Mall and so on, SEO optimization before and after the optimization has also encountered a complex site rankings change problem; But fortunately, with the search algorithm understanding and SEO operational aspects of the detailed research, those issues have been the correct conclusion and validation of feasible solutions, such as: The ranking in two months motionless situation, the Web page cache time is very long, etc. However, I have personally experienced let me baffled puzzle, today to talk about the Web site IP address on the impact of SEO, to two actual SEO cases as a description.

SEO Service Case One:

Service type: Chinese keyword optimization

Site Type: Blog

Designated search engine: Baidu optimization

SEO Goal: Natural search Results Ranking TOP10

Background: A blog for a certain industry keyword to optimize the site, because the blog itself has a search engine friendliness of the natural advantages, the first page to include a good trend, the content of higher value, it is really put a little energy; After adjusting the link hierarchy and increasing the weight of the first page, the specified keyword ranking climbs well followed by the designation of some help to enhance the search engine friendliness of the strategy; because of the original blog content building, in 1 months or so, the blog designated keyword ranking that is to achieve the Baidu natural search results TOP10.

Problem: Key words ranked stable online 1 weeks after the sudden burst of abnormal phenomenon: Query the number of pages included found only the remaining home page index library, other content pages, list pages have been deleted, keyword rankings disappear, not appear in the first 100 digits of the snapshot results.

Analysis: All export links are normal, the content of the blog continuously updated (1-2 original content produced every day), keyword density Moderate, no label abuse, no search engine explicitly prohibited methods, no page like the role of Bridge page, not involved in the cross link ... At the same time, Baidu Spider on this blog is still "do not abandon." Still, it should be more from the site to find their own problems; I always think that reasonable SEO is a search engine can be accepted, not to mention the blog site SEO strategy is a number of SEO project validation feasible. Later in and webmaster full communication after learned: blog site before the virtual host space is not very stable, the webmaster again bought a new space, just keyword ranking disappeared and included in the empty page of the situation is in the space after the change occurred. Whether or not the problem root knot is still not a hasty decision, I check the server IP by IP all the list of sites, one check, found that two sites have not been included in Baidu, and there are some suspected of cheating, I am not sure whether Baidu will be in accordance with the same IP under other sites to reduce the right to deal with, But I suggest that the webmaster change a new space again. New space use about 10 days later, just like Baidu database rollback, the number of pages included restored to the original, the ranking of the designated keywords although back to the first page, but dropped two.

Conclusion: Baidu is very likely to have "sit" cheating mechanism and IP blacklist database, if your site is sharing an IP address with a suspected cheating site or driving into an IP blacklist, that would be a very worrying and scary thing to do; the owners who are planning to rent a virtual host Maybe you should use your burner to see if your neighbor is "reliable", Baidu processing spam should be also inevitable, but the way is still to be strengthened, otherwise the already scarce IP resources is worse.

The number of pages included in the recovery also means that Baidu may have a temporary database to save those "temporarily deleted" pages, it's just not clear how much of this temporary database gives you "straighten out" time, the above example is lucky, found the problem and quickly respond to solve the problem in time, is to escape the muzzle, Otherwise, the consequences of the total stop may let the original to do the station's passion ice to 0 points. Play Heartbeat, please find Baidu

SEO Service Case Two:

Service type: English keyword optimization

Site Type: corporate website

Designated search engine: English Google optimization

SEO Goal: Natural search Results Ranking

Background: Traditional enterprises through the website to carry out online marketing, products are mainly for the United States and Europe to promote the population, SEO nature is for the English-language Google optimization, to general product name as a promotional keyword, the target keyword has two. In view of the English keywords Optimization competition degree, the SEO Service goal complex degree is high, after the SEO service launches comprehensively, according to this enterprise website characteristic, already has the weight value to formulate the corresponding website optimization strategy, the emphasis adjusts the website link structure and the specification webpage source code design. One months or so, two target keyword rankings rose to TOP10.

Problem: The site has a dynamic replacement of IP features, different times ping the domain name returned by the IP is different, a total of two IP, and the two IP corresponding to different hosts, two host the same Web page program files. Every time Google data refresh, two keyword rankings if the change is happening at the same time, otherwise there will be no change, and when the rankings change, landing page is also different. 2 months later, the site used the first IP, two keywords ranked fifth, landing page is the homepage and product page, the site uses the second IP, two keywords ranked sixth, landing page are the homepage.

Analysis: When Google crawler crawling the site, perhaps the hunt is IP1, of course, perhaps the hunt is IP2, this is certain, because domain name resolution IP is changing. This means that two identical web pages have different ranking weights under different IP, and the visible IP address is one of the Google ranking factors. As for the weight of the IP is how to affect the site weight and keyword rankings can not be detailed research, Murphy IP weight and space provider's strength what relationship?

Conclusion: The website IP is best not to change at will, perhaps you use the IP is a higher weight of a; In search engines, as far as possible to simplify IP, domain names, host complex correspondence, and strive to let search engine gently find a stable, fast site.