SEO several basic questions to answer, read SEO Guide 2.0 Impressions

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August 18, 2011, Baidu Internet Entrepreneur Club released the latest "Baidu Search Engine Optimization Guide 2.0", the "Guide" is published in 2010, "Baidu Search Engine Optimization Guide 1.0" upgrade. The document was previously prepared for SEO, Web site construction for search engines, website operation, cheating and punishment four aspects were carefully interpreted.

Last night was free, read it again, harvested a lot, usually do SEO easy to fall into the wrong or ambiguous questions given a detailed answer, to provide us with detailed official explanations. As an SEO practitioner, can obtain the official reading material, to webmaster friend reasonable SEO behavior, standardize SEO industry played a guiding role. Here is a little feeling after I read and share it with you.

User experience is kingly

The white paper says: Search engine is only an ordinary visitor on the website, the way to crawl the website, the value judgment of the website/webpage, also is from the user's angle, any improvement to the user experience, is to search engine improvement. The search engine optimization, but also will allow users to benefit.

The white paper said that the search engine is just a regular visitor to our site, how we treat ordinary visitors to the same way to search Baidu spiders. Baidu's search is based on the user experience a set of procedures, if the search out of the information is not what users want, users will definitely abandon this site, Baidu will decisively abandon this site. Small changes can greatly enhance the user experience, small changes not only will not bring the site by the risk of K, but will let the search engine feel that the site in the continuous improvement, and constantly the direction of the super users like to develop.

I think the user experience can be understood as the constitution, all other laws are established around the constitution, when other laws conflict with the Constitution, the Constitution prevail. In the same way, user experience is the basic principle of webmaster, and everything is in conflict with this guideline, the user experience shall prevail.

Does the domain suffix have any effect on the site rankings?

The explanation given in the white Paper is: the use of the form of domain name suffix to Baidu Web search has no impact, but the domain suffix also needs to consider the convenience user memory. The common domain suffix users of. com,. cn,. NET are easier to remember, and some unusual suffixes may make users distrust and increase the cost of judgment.

That is, any suffix of the domain name in Baidu seems to be equal, does not exist because of the suffix and ranked not the same, all suffixes are equally. But in order for users to better remember the site's domain name, it is recommended to use the usual suffix to reduce the memory cost of visitors, the user experience is a good upgrade.

Currently Baiduspider can only read text information

Baidu uses a program called Baiduspider to crawl Web pages on the Internet and build them into an index after processing. At present, Baiduspider can only read text content, Flash, pictures and other non-text content can not be processed temporarily, placed in Flash, pictures in the text, Baidu can not identify.

Baidu spiders can only crawl the text information on the Internet, so important information should not use pictures, Flash, JavaScript to show, as far as possible to consider using text to replace. Picture please add alt attribute to explain.

Baidu suggested URL static?

URL is dynamic or static, no impact on Baidu, we do not have any discriminatory dynamic URL policy. The reason why the search engine processing bad dynamic URLs, mainly because of the dynamic URL in too many parameters, it is easy to create a large number of the same content, url different infinite cycle of "black hole", spider into which, waste a lot of resources. Now we have been able to solve this problem more perfectly.

So the dynamic URL and static URL does not have the essence of the difference, there is no dynamic URL does not include the said, there is the problem of the length of the URL, dynamic domain name generally more than static domain name, all relatively static domain name is more favored by search engines.

Does Baidu discriminate against websites that use foreign space?

Baidu does not discriminate against overseas sites. But Baiduspider server in the domestic, domestic ordinary users access to restricted content, baiduspider like will be uncertain, as long as the domestic normal access, we will be treated equally.

about how you're going to get punished for cheating.

Any behavior that damages the user's interests and the quality of search engine results will be punished by the search engine. Cheating in the continuous development of our means of treatment is constantly changing, but always will maintain the "light punishment, heavy punishment" principle:

• No significant impact on user experience and quality of search results, remove the weight of cheating

• The impact on the user experience and search results quality, remove the cheat part of the weight gain and reduce the weights of the site, until the search results to completely clean out

About lifting the punishment

Punishment is not an end, let the Internet clean is the purpose. The website that cancels cheating behavior, Baidu is welcome attitude. We have a sound process, will be regularly automated detection of cheating sites, most of the correction of the site of cheating, will be in a certain period of observation after the termination of the automatic punishment.

There are some problems we often encounter when operating the site, but can not give a positive answer, this official white paper and interpretation materials to the SEO practitioners a certain, regardless of the technical approach to the direction of the guidance given.

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