SEO should return to the original promotion method

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Because the role of the search engine is gradually known to the webmaster. Webmaster from the original simple network of promotion gradually shifted to SEO as the core of the marketing approach. A few years ago, Baidu did not search out so many rubbish stations, not because there is no garbage station, but that is not popular SEO. After the emergence of SEO, gradually used to the extreme, cheating is increasingly fierce, and Baidu constantly updated, it is to avoid these things are abused.

Baidu recently updated algorithm, K dropped a lot of stations, excluding those who were accidentally injured, in fact, some stations by K is inevitable. A lot of webmaster by K station is not because of what you have done recently, may you have done before, the traces of those things are still, such as your previous group of outside the chain. It may be that you have been insisting on a mistake but did not punish the method, such as Click, now everyone knows nothing, but perhaps after a period of time, Baidu an update algorithm, all k off.

Search engines are also constantly improving, those who deliberately for the SEO opportunistic way, one day will still be punished. Then survive the site, its own weight will become very high, after all, after so many turmoil is still strong, perhaps those in your previous opportunistic site has been K can not get up. And those new Web site, but also to experience the constant test of Baidu to gradually climb up.

In the absence of SEO, content, outside the chain is as important as the present, because it is the composition of the site itself is two elements. But the essence is far different, content does not need to pursue inside chain, long tail word. Outside the chain does not pursue the weight, anchor text. Want to let the website truly has the value, the return user experience, has the marketing power, does has the long time, should return the original promotion method to do the SEO.

The original promotion methods are also divided into: content and external chain

Content: Reduce the reliance on search engines to create value for users. And the so-called create value for users, is "said users do not know, do not bother to do, help users do not." As long as this is fundamental, the user experience is completely resolved. This is best done, should be like the forum of those collection stickers, sticky posts, navigation stickers. The more detailed introduction of the better, do not have to consider whether to export links, whether to join the chain, whether to split into more than one article added included better, everything to the user needs as the standard. Reduce the amount of your article update and improve the quality of your article. After doing so you will find out what the export chain, inner chain, import chain, update frequency, long tail word or something. None of your user experience is important, there is no high return rate, low exit rate brought about by the great power.

Outside the chain: Now the outside chain for the weight, looking for high weight can stay outside the chain of places, sneak left a chain on the run. The original approach is to find potential users of the place, openly publicity, of course, now the publicity is not possible. But it's better to change the platform for a high weight to find a potential user. On the one hand, the search engine has more and more attention to relevance, a hair in the unrelated chain is not comparable to a hair in the relevant industry site. On the other hand, it is not only for the chain, but also for the purpose of mining users.

Reduce other skills: whether it is sprocket, click, inside the chain interspersed and so on, if not natural necessary, as far as possible. Search engine with gradually mature, SEO skills will gradually be diluted, those who deliberately for ranking and do SEO, retained in your website. No matter how long ago, as recent Baidu update, may let it become a time bomb, harm your website. Return to the original site practices, not simply for the purpose of ranking for the site, SEO should be a reference in the implementation of the standard, and should not become a primary focus, so more conducive to creating value for the site.

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