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Do SEO people generally know that SEO is divided into white caps, Black Caps, and even gray caps. Simply put, if you read the Google website Quality guide, you can understand, in line with the search engine quality specifications and in line with the user experience of the SEO method known as white hat, violating the search engine expressly prohibit the use of the SEO method is called black Hat, between white hat and black hat, Can not be clearly defined as a white hat or black hat method is classified as gray hat seo. Wuhan SEO Liu Today do not want to talk about too much white hat or black hat things, but want to talk about SEO personnel is very important and many webmaster friends ignored search engine punishment principle. A lot of stationmaster because do not understand the penalty principle of search engine very much, cause the website is punished by the search engine, even do not know oneself why be punished, appear this kind of situation to need a lot of understanding search engine, grasp good search engine to punish some big principle of website.
Search engines can't pinpoint whether your site is cheating or not.
In fact, many times, the webmaster did not know their own violations, then the search engine in determining whether the violation of the site can not be absolutely accurate. For example, you do is a forum, your forum has a large number of spam messages, these contents are suspected of irregularities, but not the webmaster themselves, search engines difficult to judge these. Or your site was framed by competitors, do a lot of junk links, to help you do a group of links, hanging black chain, search engines can not be seen. In or, your website stack keywords, exactly how much, how high the frequency of the keyword accumulation, search engines will be on your site to punish, these are very let search engine headaches things.
Cheat points System
For search engines, how to judge the site is illegal, how to punish is not an easy thing. If the site is a violation of the immediate punishment, it is too reckless, it is likely to kill a large number of innocent people, search engines understand these problems. So the search engine has made a very good and practical cheating system: cheat points system.
Every time you have a suspected cheating, the search engine will give you a record and a violation. When the points accumulate to a certain extent, the search engine may not immediately directly punish your site, will give you a certain reminder, such as snapshots and new speed slow, the article included a slow speed, these days, if the webmaster is not vigilant, modify their cheating, your cheat points continue to accumulate, it is likely to make irreparable mistakes, Search engines will eventually sentence you to the death penalty site. This is a mistake in the wrong, obstinately, search engine to give you the opportunity you do not change, there is no way.
Cheating accumulated cheat points to what extent will be punished?
We all know that the foul referee will give a yellow card, accumulated two yellow cards on the red cards sent off. The search engine cheat points system is similar to this, but cheating points are not as fair as the yellow card of a football. 2006 New York Daily was found to use a hidden page, but was not punished after being reported, if you go to do a hidden page, you go to Google to report, I believe that will soon be Google punishment. The same is cheating points system, but the weight of the site's high penalties for the integration of the limit is far higher than the low weight of the site. Search engine for high weight of the site latitude is much higher, may be small site to make two small problems on the search engine sent to the cell, and the big site made 10 mistakes, the search engine gave an oral warning. So many times the webmaster do not go to learn the SEO behavior of large websites, others cheat not to be punished does not mean you can imitate.
Know black hat do white hat
Do white hat SEO does not mean you will not be careless on the use of Black hat, so to fully understand black hat, so as to effectively avoid the site SEO process irregularities. Then do not get lucky, do not challenge the bottom line of the search engine, due to cheat points system, it is likely that you use Black hat two times without being punished by the search engine, even achieved a good effect on the thought that they can really play the search engine between applause. Ghost know search engine today does not find you trouble will scores, in order to long-term, or do not have any luck psychology, honest good white hat is kingly. In fact, perhaps the search engine did not find your cheating today, but search engine algorithm is in continuous improvement, your site has been violated, this record has become a very big hidden trouble, the ghost know search engine will be in an algorithm and new found that you have been wrong, and then counted into points to punish your site.
In fact, many times the search engine is not not found your cheating, perhaps only you cheat points have not accumulated to the degree of punishment. More time is because the search engine has not found can not hurt and innocent of the detection and punishment, so all Black hat behavior is short-term SEO, can only be a moment of fast, search engine algorithm with Xinhui constantly eliminate the current popular black hat technology.
Original address: http://www.seo83.com/index.php/archives/839.html This article by Wuhan Seo Liu Original, reproduced please specify the copyright, thank you!