SEO Simple Introduction through the article to promote the site

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

SEO work simply, is to optimize the content of the Web page, so that its Baidu, Google and other search engine rankings on the front, enhance the number of visits, thereby enhancing the site's sales capacity or the ability to promote technical operations.

One of the most important step is to promote the site through the article, so the optimization of the article has become the most critical and most basic part of the SEO.

First, collect the article material

Web site to promote the use of a larger amount of articles, if all is original, time and manpower will not keep up, so to collect some articles on the Internet. According to the keywords provided by the website, such as "Enterprise Post Office", "Exchange Server" and so on to the major search engines to collect relevant articles, the article is basically about 600-1000 words, because too short, information is not enough, too long, easy to give people visual fatigue, can not stay to visit customers.

Many people will feel that the click of the site is mostly advertising pages or promotional pages, and large length of the relevant text content is less, therefore, the proposal can go to some news sites search related articles, such as "Baidu News" and so on. In addition, you can also go to the competitor's website to search for some information, after the editorial variable cost products articles.

Second, optimize the article

Often the most important part of an article is the title and the end of the paragraph, so we mainly optimize this section of the content.

Title-some titles can be directly modified under can be used, but to add keywords. The title is about 15 words better, not more than 20 words, more than the user can remember. If the title is too long, make sure you put the keyword in the first half. A title with a bit of novelty and interest will be more eye-catching. In addition, the title to avoid the occurrence of sections, segmented text, such as "... (ON) "," ... (next) "Kind of description, this is not conducive to the ranking of the article."

Head and tail section-the best number of words in 150 or so, the beginning of the general description of the content of the article, or edit a paragraph to pave the way to introduce the reader to the text. This is usually done after the general browsing of the article. Because the first paragraph is able to attract readers to continue to browse the key parts, so as far as possible to avoid professional too strong dry text, to pay attention to creative efficiency, simple description can be. The end of course is a summary of the text description, you can properly publicize the product or this site, but not too arbitrary or exaggerated.

Overall, the title and the beginning and end of the paragraph should be reasonably embedded with the keyword, each part appears at least once. After all, to the three parts of the content of the contents of Baidu, Google search, there is no duplication, even if completed, if repeated, need to be modified. In most cases, the original basic will not repeat.

Text-In the middle if there is no keyword, then the appropriate increase in the keyword density, at least every paragraph will appear once. For competitor related articles, replace the name of the company with the company name keyword. In addition, the article must not appear in pictures and hyperlinks, such as appear, need to modify in a timely manner.

Again, upload the article

Daily need in a fixed time, through the system in each keyword column upload one to two good articles, to update daily, so that the web search engine, we call "network spider" friendly crawling. They will regularly visit the site, update daily, their visits will increase, and thus enhance the site rankings. Remember, once uploaded into the article, do not easily change or delete, to avoid the impact on the rankings. When the number of articles reaches a certain level, related sites naturally have rankings, at the same time some articles will also appear rankings, then, in addition to the timely modification of the problems, our later work is mainly to the rankings of these sites and articles for page optimization, give more keyword information or advertising information and so on.