SEO single page optimization combat case: The application of keyword combination

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1, the target user search habits survey.

The actual project process, to target users of each specific project to investigate their search practice is almost impossible, we can only use a larger group of habits to do a basic understanding.

Survey data show that 73% of potential users are accustomed to using combinatorial keywords to query

Users use search engines to retrieve keywords

Single Key 14%

2 keyword Combinations 33%

3 keyword combinations 26%

4 keyword Combinations 14%

More than 4 keyword combinations 9.6%

The root of the above analysis, we know that most people prefer to use multiple keyword combination query rather than a single keyword query, so the case will also focus on keyword combination optimization. In addition, due to the promotion of the target is the enterprise senior management, so in the promotion will be more high-end image of Google as the main object.

2, competition and industry-related website analysis

After observation, the key words "Factory rental", "Chengdu Factory Rental", "Chengdu Factory Rental" competition is too large, and related to the top of the site is the industry authoritative site, in the short term want to go beyond the impossible, so consider another search for competition relatively weak keyword.

3, keyword selection

Using Google keyword tools, a large number of related keywords, and then comprehensive consideration of keyword combination factors, competitive factors and user habits, select keywords.

Key words identified as: "Chengdu Factory Investment", "Chengdu Plant Investment", "Chengdu Industrial Factory Rental", "Chengdu Industrial Factory Rental", "Xindu Factory rental", "Xindu Factory rental", "Xindu Industrial Plant Rental", "Xindu Industrial factory rental."

Seemingly no focus, identified too many keywords, in fact, here fully consider the keyword relevance, regional and long tail of the need: The above group of keywords, grouped together in fact, only two "factory rental" and "Plant investment", plus an industry word "industry" and two regional words "Chengdu", "Xindu". This explains whether it is very clear, do not feel much!

4, page design and production

About the page design, here slightly with the overall content, and then detailed analysis of the title of the writing.

Page set production, just follow the general SEO page production factors: the use of Level two column (**.com/**/); The rational use of H1,H2 tags and key combinations; Optimize keywords at the beginning and end of the Web page; Use fervent tags flexibly to enhance the effect; Stroke text optimization with page strokes; High quality export links. That's basically it.

Title of the writing, here can be said in detail:

See example "Chengdu Xindu Factory investment-factory rental, Chengdu Industrial Factory rental, promotional activities in ..."

The statement does not seem to be very fluent, but did not stack keywords, but reasonable to our third step in the setting of the key are satisfied to come in, interested friends can seriously study, this sentence title is not the third step in all of our set the key words are satisfied in the. Moreover, the inside also identified two key keywords, and to ensure its continuity, in search engines to get even more in front of the ranking "Xindu factory", "Chengdu Industrial Factory Rental."

5, Site Map (sitemap) regenerated, and submitted to Google.

6, the construction of external links

At the beginning of this article, I mentioned in the promotion means, 1, the publication of the industry website information; 2, the regional integrated website advertising, 3, classified website information release; After that, my generic import Link: link wide and spider links are basically complete. Finally, add three to five high-quality import links, you can wait to see the effect.

7, result tracking and effect evaluation

Included in the two in the search engine is not more than 24, in Google, this article in the third step of all the list of keywords and keywords together group, almost all the first page, ranked from number one to tenth, but in Baidu, only a keyword on the home page.

8. Questions and doubts

Web page in the launch and was included in the Baidu, there is a change to title, but until now, Baidu Search cited title or originally included when the title.

Analysis: Baidu's first impression of the Web site is too much attention, especially for the lack of continuous update capability of the static content page.

The beginning of the introduction of the Web page, Goole in less than 9 hours of time included in the page, and related keywords and combinations of keywords very much before, and even three to four words are in the first position. But after 36 hours, ranking disappeared, even included page also deleted. After analysis and processing, removed a few high PR and have alphabet import links, stop all the construction work outside the chain, and to Goole administrator tools to resubmit the sitemap. After waiting for 48 hours, included recovery, keyword and keyword combination ranking is also in the normal state, basically maintain the level of the first page.

Analysis: When the new page just launched, too many high-quality import links, may lead to the Google anti-cheating system of miscalculation, worthy of attention and lessons learned.

9. Project results (abbreviated)

Summary

Seo in the past species, keyword combination is a very effective means to avoid competitors can get their own target customers, but also to obtain good SEO effect method. The flexible application keyword combination, will let you in the SEO process obtains the effort.