SEO Site Content Building the basic principle of people-oriented

Summary: The reason why we remind you about this topic is that too many people have a little bit of knowledge of the search engines and want everything to be optimized around search engines. This will let you fall into a SEO thinking misunderstanding. Too extreme

The reason why we remind you about this topic is that too many people have a little bit of knowledge of the search engine and want everything to be optimized around search engines. This will let you fall into a SEO thinking misunderstanding. Too extreme research on each search engine algorithm minutiae, and overly optimize the analysis and adjust their site, with their own can think of every way to attract search engines. It's a big mistake to "catch up on search engine algorithms" by constantly repeating optimizations that attempt to keep up with every change in the search engine.
Why SEO, we have to go back to the original mentality. What is your website goal, just to improve the search engine rankings? No, getting high search engine rankings is just a means to an end. More importantly, improve the sales of the website. For example, in addition to our ranking goal, there are web site transformation, product sales, user experience improvement and so on. The ultimate goal is the user conversion rate.
If we want to improve the search engine rankings or GOOG rankings, forget the people-oriented Web content authoring principles, you may not get anyone's clicks and eventually get transformed. Therefore, when we write the title, description, article, it is best to attract users, rather than attract search engines. To a certain extent, it can attract users, but also attract search engines, but not necessarily attract users.
In addition, research algorithm changes will make many people too obsessed with SEO research, the search engine used by the page ranking factor may be very diverse. Some people believe that search engines tweak their ranking algorithms to trick SEO workers who study algorithms. In fact, from the point of view of SEO, at least at present it seems so, is to concentrate on the content of the site, planning the site structure, and actively expand high-quality external links, such as three SEO general direction, you can ensure that your search engine rankings will not appear any fluctuations.
There are more reasons to avoid articles that are full of keywords. Search engines are smart, able to identify the density problems caused by keyword stacking and are able to determine that they are a seospam, often leading to a penalty for your search engine rankings. And if search engines cannot identify all these pages today, they will someday. Google revised its search engine algorithm hundreds of times in the last year, and the search engine changed more intelligently every year. In addition to the search engine's wisdom, excessive SEO Web pages will also make your site vulnerable to the search engine penalties or competitors attack, they will report to the search engine your site, so that the search engine to punish your site.
Authoring principles for user and search engine friendly Web content:
1. Do the right thing.
morally, you will feel that you are doing very well, and very attentively doing the site content. Introduce your own products and services. At this time, forget to drop SEO. Think LikeHow to make users more intuitive to understand their products or services, rather than wasting the user's time.
2. Don't be obsessed with search engine algorithms.
In addition to the search engine company itself, no one can understand the search engine algorithm secret core. But usually also can through the search engine some subtle changes, can observe the search engine's liking, this is possible. But advice, don't be obsessed with it. Perhaps it would be better to use the time to study search engine algorithms to create content on the site.
3. Don't cheat.
Word-of-mouth optimization is also an important part of SEO. Your site in your industry, Word-of-mouth is very good, very authoritative. This SEO for your website, very advantageous.
4. Focus on user transformation, not search engine rankings.
Emphasis on user experience, improve user conversion rate is the ultimate goal. Search Engine ranking is only a means or channels, the SEO into the day-to-day operation of the site management, it will unknowingly appear. Only the study of user experience is the need for continuous improvement.