SEO Site page title optimization need to pay attention to a few key points

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Jianzigou SEO that whether the homepage of the Site or column page, or the site's long tail Word content page, page Title optimization principles should be consistent. But when we set the page title, we first need to understand the role of the page title, and the contribution to the entire page, as well as the importance of the search engine algorithm inside.

The title of the page should be the center and point of the whole page content, the description of all content of the page and all optimization means, must be around the title to unfold. And the content only revolves around the title to unfold, can play the title biggest function. Because the title is not just to guide the reader through the entrance to the entire article, but also to tell the reader what the article is about. More importantly, it also tells the search engine that this page will describe the core content.

If the description of the content does not revolve around the title, it means that the content is irrelevant or irrelevant to the title, which not only failed to meet the user's need to hurt the user experience, but also make the search engine identified as less relevant pages, so as to reduce the right or directly not included in the processing. Jianzigou SEO Analysis of users in search of keywords, search engine will be preferred to match the title of the page contains search terms, as long as it is not unpopular search word title does not contain the word page, the search results on the first page of the probability of almost zero.

In terms of Baidu search engine search results show the number of titles, if the punctuation is included is 30 words, converted into a character is 60 characters, the title of the text in excess of this figure Baidu will be replaced by ellipsis. That is to say, when a search engine finds this page, it does not see the full title of the page. The title too long show incomplete will have two aspects, one is to affect the user's reading experience, the second is to disperse the title keyword weight, if the title of too many descriptive words, but also lead to the dilution of the title weight, is extremely unfavorable to the keyword ranking.

In view of these reasons Jianzigou SEO does not recommend to do long title, but should try to avoid long title, if the site is long title of the recommended standardization. The number of words in the title is not more than 25 words, converted to characters is 50 characters. Keywords in the title of the weight distribution principle is that the more important than the key words in front of the weight of the highest, the more the next keyword to get less weight. The weight of the title will be dispersed to the title contained in each keyword, if the title of too many keywords will lead to weight dispersion, increase the difficulty of ranking keywords.

Therefore, the Site page title optimization needs to pay attention to the key points, one is not to do long title and the title of the word kept within 25 words; second, the more important the user needs the greater the key words, as far as possible in the title of the first appearance; the third is the title of the number of keywords should not be too many, to avoid the weight spread to extend the ranking cycle, to maintain the 3 or so is the best Four is the title must be related to the content, that is, the expansion of the content around the title, do not write irrelevant content to reduce page relevance.

This article is about the page title optimization points of attention, by Jianzigou SEO optimization original and provide sharing, the first release in Jianzigou SEO personalized Sina blog (http://blog.sina.com.cn/jianziseo), welcome you peers or enthusiasts to participate in exchanges and reprint, But reprint please famous source and original address, Internet copyright protection Thank you for your contribution, Jianzigou I also express my thanks!