Search engine Optimization (SEO) and Sales performance optimization (SEO) There are many differences. For example, from the sales performance point of view, "one picture is better than thousands of words", visitors may be affected by some of the pictures they browse. But unfortunately, a picture of the search engine value is equal to zero. This sharp contrast to remind us in the site design to be particularly careful, not only to consider the site to search engine optimization, but also to maximize the site "Sales performance optimization" potential.
Another difference is that search engines are especially fond of pages that pile up a lot of text content. Search engine experts believe that the more text content of a webpage, the more can guarantee the ideal density of the keyword in the webpage, thus can guarantee the good rank. This is exactly the same as the practicality of the site design to the contrary. Usability Requirements The Web page should be designed so that visitors can quickly browse the site to find something that interests them.
Since Google is still the most popular search engine, I think Google's search engine optimization problem is worth proposing and discussing: Google is able to provide the most relevant search results, by accurately matching the user typed query words to achieve. For example, when you type the word "hotel" to query, sites that refer only to "hotels" do not appear in search results. Conversely, if you type "hotels" as a query condition, the site that mentions only "hotel" will not appear in search results. In other words, Google sees the singular and plural forms of a word as two completely independent words. So if you want to keyword in the form of a single plural can get good rankings in Google, the site will not only use the singular keyword, the plural form can not be ignored. This would obviously make it more difficult for visitors to read the site's content.
also, if the use of a word changes, the situation is even more complicated. If the word used improperly, not only will affect the site in the search engine rankings, but also affect the credibility of the site.
Stanford Inductive Technology Laboratory research on network credit the ten Principles of establishing credit (guidelines for building the credibility of a Web site: details see appendix) One is "should avoid any form of error". Please note: They described the term "web site" with "Web sites", but now for the vast majority of users, website and "Web site" refer to the same meaning. According to webtracker.com statistics, about 60% of search users currently use "website" instead of "web site" to find content related to the site. So, for a site involving the "web site," such as Web site design, then he should use the "Web site", or "website"?
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