SEO Site Optimization content page optimization importance

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SEO Site Optimization content page optimization importance

There are many people who have expressed their views on the page optimization of website content, but what kind of improvement can promote the search engine rankings. There is no definitive answer, only after you have carefully implemented, can you slowly discover what the effect will be.

For the page optimization of several key: Capture good keywords, title and description of the settings, keyword density control, the rational implementation of the chain, the overall weight of the whole station.

1, make the title of the page more perfect

The role of the page title is self-evident, in the search engine ranking mechanism given the title of a large weight, enterprise win marketing that a successful title should have these characteristics:

A, the true reflection of the main idea of the page article, the title and content inconsistent writing is clearly wrong, it will let you lose the trust of search engines, will also allow more visitors to lose.

B, on the basis of a, spend the mind to design a more attractive title, a highlight of the title is often more than the row in front of your search results of the page has a higher click rate, with the increase in the click Rate, your ranking will gradually be valued by the search engines.

C, reasonable keyword density, avoid in the title of the accumulation of keywords, this means has been too small pediatrics. You should be in the reasonable control density based on the extension of some related keywords, these effects can be mutually contrast, stable ranking.

2, make the summary fragment more influential

As you read a letter, the text outside the envelope largely determines whether you will open the letter and read on. This is also true for search engines, and you have to give a summary that is worth the search engine's attention, just as important as the outline outlined in a primary school essay. The combination of the key words and the main content of the article into the abstract, there will be unexpected results.

3, reasonable writing description part of the content

Although Baidu is now very smart, you can throw away the content of the description directly capture the effective information of the page, but Google's index part of the title is still used in the description of the part, so we still need to pay enough attention.

4. Moderate optimization of the content of the text

The previous items are important, but the real strength should be the body part. The first is the application of H1 tags, so far the H1 tag is still valid, but to reasonable use, a page appears once is enough. Again is the beginning of the text, the keyword appears at the top of the page than in the back has a better effect, because most pages are in the first few words to outline its central idea, search engine in determining the relevance of the time to give these words more weight. Enterprises to win Marketing (http://www.xzsem.com/), to provide a one-stop network marketing consultancy services to help enterprises to win a broader market. Again, the use of bold or italic to highlight the keywords. There is the link text, you have to be clear. Although anchor text is very important in the link tag, its importance is to give a certain degree of credibility to the linked pages.

Other optimizations include links to articles at the end of the article, including using PDF files for reasonable optimization, and more.

5, when writing the content of the other points of attention

A, do not create a text content too long Web pages, to moderate use of pagination to show that no one is willing to read long content, it will make the eyes very tired.

B, writing to change, searchers will likely use different combinations of words or different word order.

C. Think like a newspaper reporter. Start with the most important information at the front, continue to emphasize important concepts throughout the article, and end with a powerful summary.

D, like direct marketing staff have been thinking. How to write content to retain visitors, use the charm of language and hook up most people, provide a strong sense of urgency of the action appeal.

Summary: For Web site article content page optimization skills to the customer experience as the center, rich real content can attract more visitors, also can cause the search engine's attention.

Enterprises to win the network Marketing planning studio to search engine marketing (SEM), E-commerce Consulting, to build network marketing Personnel training professional service team.

Statement: This article wins the network marketing plan by the enterprise-the Zhang He reorganization, changes the typo and the content to reorganize, the increment part own text, the goal is for the good content with more friends to share.