SEO site optimization site structure optimization skills to share

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Mention SEO site optimization is nothing but the station and outside the station. Is the so-called economic base to determine the superstructure, SEO industry is not an exception, site optimization is the core of the structure of the site optimization, all know that the site structure optimization is the foundation of the site structure optimization of the main content? Website structure optimization is an important part of Web site optimization is the user experience degree and search engine optimization principle needs, since the site structure optimization in the site to occupy the dominant position, then I will be combined with my optimization project to discuss the basic knowledge of website structure optimization, I hope that we can help.

The main points of website structure optimization.

Generally speaking, the site structure optimization mainly includes three aspects, namely website Navigation column optimization, site hierarchy optimization, Site page path optimization.

1. Website Navigation Column Optimization

Website navigation column optimization includes site navigation, bottom navigation, breadcrumbs three parts navigation, in the site navigation settings usually we will try to use the target keyword long tail keyword to name, as far as possible to avoid the occurrence of the column between the keyword intersection phenomenon; navigation as far as possible in the important position, According to the user's F-type browsing habits, it is recommended to use the layout mode of the dual navigation station (main navigation and breadcrumbs), when necessary, add the bottom navigation, reasonable site map settings, the site is usually recommended to use div layout mode, can JS call as far as possible using JS call, Avoid large amounts of redundant code; columns that have no practical meaning can be disabled using a robots file.

2. Website Level optimization

In general, small and medium sized Web sites are mainly used in tree shape, flat hierarchical structure, do site optimization are usually known when the site page level of more than three layers is difficult to be searched by search engines, not to mention included, through the site to optimize the level of adjustment, not only can improve the site's inclusion, But also can balance the weight of each page in the site, the site to optimize the level of optimization mainly include the following: the appropriate increase of the site's columns, such as the establishment of web site breadcrumbs navigation; rational use of tag tags; list page (section page) add list items appropriately ( For general small and medium Web site recommendations set about 60 need to be based on the actual needs of the site, usually not every site is suitable because the list items are too many, the export of links are more; The web site within the chain set can refer to Baidu Encyclopedia of the internal chain setting mode; For some important pages that need to be optimized, it is suggested that the page anchor text link should be arranged on the top page of the website or column page, and the weight of the page should be increased.

3. Website Path optimization

The scientific use of Web page paths can deliver effective weights to the site, can effectively enhance the site rankings and weight of the focus, usually the site path settings and sites closely related to the recommendation of a short path to do a good job is the form of a directory, we all know that the search engine on the directory to give the weight is often higher than the weight assigned to the page; Web site path naming methods are usually full spell, pinyin abbreviation, English, do not use Chinese path, mainly because the Chinese named path will appear garbled form is not conducive to search engine optimization; Dynamic path parameters should not be too much; the relative path is recommended in the station.

Second, the role of Web site structure optimization.

1. Benefit the user Experience

The user experience degree is the search engine optimization eternal core, the website structure reasonable optimization setting may make our website more humanized, is advantageous to the user's search, the website humanization setting mainly manifests in through the website structure Code simplification, may enhance the website the visit speed; The website navigation, the website map effective use, Allows users to quickly find the target page, such a site structure enough to conquer a large number of user groups.

2. Facilitate the collection of Web pages

The Web site structure is mainly based on the principle of search engine crawling with the optimization settings, usually the entire site's hierarchical structure is standardized, flat is very conducive to search engine retrieval.

Through the above introduction I think you seoer have a certain understanding of the Web site architecture optimization, may be my understanding is not very comprehensive also need to share with each other, common progress.

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