SEO: Site search engine Optimization vs sales performance optimization (eight)

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Once the optimization is complete, how do we check if it works? Search engine Optimization (SEO) is relatively simple to check. As long as the target keyword as a query criteria, search engines to query the ranking of the site can be. But it's important to remind you that even if the site gets a very good ranking, it only means that you've managed to get through the search engine, and you can't say that it will necessarily translate into a company's actual benefits. For example, the site rankings up, may increase the traffic, but your site can keep these visitors, but also to see that these traffic can be translated into your final customers, that is, your customer conversion rate is also improved.

Checking SEO (Sales performance Optimization) process is more complicated, but it is very necessary. We need to establish a mechanism to track the site traffic and visitors to the site experience of the tracking analysis. Only by establishing such a measurement mechanism can we understand the effect of optimal implementation and what else needs to be improved.

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Author: Barry Ford, chairman of SMM (www.strategicmarketingmontreal.ca), Montreal in Canada. University of Cambridge/London double degree with more than 30 years of experience in business, especially in marketing.