SEO: Site search engine Optimization vs Sales performance Optimization (iv)

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Proper search engine optimization or PPC (paid-click ads) can indeed improve the site's search results and make the site rankings rise. Search for a keyword that you think is important to your visitors, and your site is ranked as the top spear in the results. But is this the right way to measure sales performance?

This reminds me of a joke: "One night I walked down the street." It was a dark night. I noticed a man kneeling on the ground with his hands groping for something under a street lamp. So I went over and asked him, "Have you lost anything?" The drunk man replied: "Yes, I lost my car keys." So I asked, "Are you the car keys that you dropped here?" The man replied: "That's not, but it's bright here." ”

It's not search engines that buy products and services, it's people. People may find the products and services they need over the Internet. The marketing of the Internet can not be taken lightly, it is a good thing for more people to click on our website. But don't forget that what we really want is a better sales performance. Access traffic and sales performance, the two are very different. It is for this reason that search engine optimization (including PPC) can be viewed as a "suboptimal" (sub-optimization). As part of the Web site promotion, in some cases, search engine optimization (SEO) may be very close to our expectations of "Sales performance optimization" (SEO), but not always.