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After all, the search engine is only a machine, it can only accurately execute received instructions. Fortunately, however, we can balance the relationship between "search engine optimization" and "Sales performance optimization" Through careful and thoughtful strategy, both to receive a strong sales performance optimization effect, and to achieve a fairly effective search engine optimization effect.
We can SEO optimize the site for "lead" and "back end" in Search engine optimization for "potential customers" and "sales performance".
One: Around the market strategy of "front-end" sales performance optimization
"Front-End" SEO ideas related to the company's marketing strategy. The marketing strategy determines the assets the company plans to invest to win the "market target". The "market objectives" here should be clearly defined as:
Target market environment and representative potential customers
Competitors for these representative potential customers
Unique advantages of offering a representative potential customer's product/service
In addition, in doing sales for a product or service unique advantage, it is best to use a short slogan expressed to the potential customers to explain the choice of your product/service reasons. This slogan should be very inspiring and persuasive, preferably on the top and middle of the site. The wording of the slogan is elegant, so that potential customers can readily accept your "marketing" reasons. (Note: the "promotion" slogan does not necessarily have to have a target keyword.) )
Second: "Back-end" sales performance optimization around the user experience
The "back end" SEO mentality concerns the experience of visitors clicking on the homepage. Site design should be closely related to the following important issues, and the design of the site should always adhere to these concepts:
How to design the site to facilitate visitors to find?
How to increase the desire to purchase a potential customer?
How do you know if a website can make a full impact?
