SEO staff to communicate with programmers more efficiently

We SEO personnel from the beginning to optimize the site that moment, with programmers, as the saying goes, insiders, I believe that many people in this process will encounter a variety of problems, Jinyuan women in combination with their own experience, summed up the following 5 points: &http://www.aliyun.com/ Zixun/aggregation/37954.html ">nbsp; 1. Tell SEO basic guidelines   This small ke in with the programmer in peacetime communication, optimize the implementation of the program is often mentioned, but also have to explain the reason, as follows:  ① title uniqueness: Each page should have a unique title   ②url static: All URLs should be static or pseudo static, and the more the number of layers to minimize  ③url standardization and normalization: each page corresponding to a unique URL, such as a page with multiple URLs, then determine the standard URL, the other non-standard URL do 301 Permanent redirect , except in exceptional circumstances. Use of  ④alt Tags: add alt tags to all pictures, format such as <img alt= "content" src= "http://www.***.com/image/164646465464.jpg" ></a> ...   2. Multi-communication  ① communicate with programmers   This is really very important, on the one hand, because many of us SEO staff like Xiao Ke i is a technology blind, a technical blind communication with a programmer that is a certain difficulty. SEO personnel put forward a plan, how to implement the implementation, but also let the programmer according to the specific situation with our communication to achieve, often have to do a compromise choice. May say so for the novice SEO friend does not resonate, because most SEO believe is from do personal website start, online free open source Construction station program very mature, like the blog program Wordpress,cms program weaving Dream, forum dz, The construction of the site and make a variety of modifications are almost as simple as to dress up QQ space like. But once you take over a corporate web site such as a traditional industry, you tend to discover how primitive and rudimentary the functionality is. Like small ke met: The Web site program, the server has no Control panel, the server did not open the FTP function, the programmer does not know to do 301, url static or server does not support, no web site log and so on.  ② with the boss more communication   SEO is a complicated, long-term and uncertain factors more work, the complex in addition to the complexity of SEO personnel need to do day-to-day optimization work on the one hand, there is a change to the site is often many times, especially for large sites, And these need to get the programmer more important to get the understanding and support of the boss.   3. Sketching   IWe want to exactly what kind of an interface, how a conducive to SEO layout, these words are difficult to say well, and if you draw a sketch can be very good for you to solve, if you know point PS directly to make the effect map is certainly better.   4. Write SEO program   for all the sites are the need to write SEO optimization program, for large sites due to too much content, but also be divided into multiple phases, phased implementation. About SEO program, individual feel need to write 2 copies, one is for the superior to see the "Company's website SEO analysis and optimization strategy", biased theory, to write on the outlook and approximate optimization, completion time and completion of the results; another is to the programmer's "station optimization Implementation Plan", to specific to the details of each change.   5. Self-cultivation   Although Ke has always had a point of view, marketing-type SEO personnel do not need to understand too much technology, otherwise it will be imprisoned thinking. But in order to work well with programmers, I still want to be able to point the basic things, read the common HTML code, know what to build the site, understand how the site is built, understand the point of PHP, functions, in short, at least to know what is almost what it looks like.   This article by the Jinyuan Lady www.jyshop.cn small ke original, and I also insist on SEO friends to encourage each other, hope to the peers have some help. Bad words, dry goods to share, welcome to Pat Bricks, reproduced please specify.