SEO Strategies for specific markets

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SEO Strategies for specific markets

If not for the market optimization, even if the use of the best existing SEO tools, can not receive very good results. We have repeatedly stressed that SEO is a process, and each site optimization steps are the same, but, each site optimization focus is not the same. Therefore, what keywords to choose, what new content to write, what links to add to the site according to the competitive environment to decide. Overall, you need a workable SEO strategy.

The SEO process is like driving a car. We all know, drive to start the engine, to change gears, to refuel, to turn left turn right, to stop ... However, although we all repeat the same steps, the destination we arrive at is different. SEO is also true. Usually, when we start the car, we know where we want to go, so we take the appropriate steps according to the destination (turn the corner and stop the car). This is also true of Web site optimization. In the process of SEO, want to have more effort, you must be clear "where the car to open." To clarify this point, we must make a comprehensive analysis of competitors, not only to analyze the network circle generated by competitors, but also to analyze the competition of competitors. What keywords are used by each other? How many links are there from? What is the content of the website? Do these content promote product information, or describe the history of the industry, or express the views of the company? Be sure to collect as many opponents information as possible, and then analyze and summarize, so that we can draw up a targeted SEO strategy, Either to do better than the opponents in the same competition, or to quit the field altogether, to find their own market, or both. In any case, to achieve the best results, you must follow this principle, clear your market positioning.

We should have long-term and short-term benefits of the concept. Obviously, it is not easy to enter the online market that has been occupied by the major rivals, and we must take time to build the station so that it can compete with the industry leaders. But perseverance is sure to push us forward steadily. Into the mature market, we can also consider using the current popular PPC (Pay-per-click), this way allows the site in a short period of time to row the search results home, but will soon fall. Obviously, the PPC program needs capital investment, and PPC output should meet a certain ROI (return on investment) to ensure the revenue of the company's advertising investment. We can be satisfied with the high ranking in a flash, or we need to generate enough revenue to ensure that the money is invested.

To get short-term benefits, we should find a market where competitors are not as strong or even non-existent. As we all know, in today's search market, 25% of every day's search is new, and these new areas are the emerging markets that are worthy of our investment. In addition to their own, no one has the obligation to provide us with the market, so we should keep up with the industry trends, and constantly study new hot keywords or terminology. If you can predict the potential customers search the site of the usual search term, quickly collect new hot keyword, then our site in these keywords can quickly get good rankings, especially when the site has been fully optimized, high quality, strong correlation.

One thing is certain, if we do not upgrade their website through SEO, is to let competitors profit, walk in front of us, so that we will lose the opportunity to win online customers. So, if we really want to develop online clients, and in the future occupy a place, it must act, whether it is more understanding of the competitive environment of the site, or learning SEO skills, or using new SEO tools, or to collect keywords, write content, or purchase links, at least once a week. Indeed, some network market, do their best to do SEO, but may not be able to get a good ranking, requires us to pay more efforts to conquer it, and some markets as long as the optimization is enough to make the site topped the list, this is a wonderful search market. It relies on the competitive environment of the network, and a pattern does not apply to all SEO, then what kind of mode do you need? Please think billion www.seo.com.cn to analyze your website!

Author: Hangzhou SI billion Network Technology Co., Ltd.

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