SEO Strategies for Web page optimization

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For those who will actively generate hundreds or even thousands of pages of Web site optimization, must change the way of thinking. Traditional SEO procedures, first survey selected keywords, and then for each keyword Theme generation page, manual writing title tag, paragraph title tag and page introduction, and then find the best links in the station all point to this page, this way is really not suitable for large web sites.

Looking for a way, so that the effectiveness of SEO to the prairie of the situation to extend to every corner of the site, to do SEO is critical. For example, you can sort the optimized titles for product pages, pagination catalogs, articles, and so on, and, if necessary, put the title tag of the manual writing before the title. It is important to place the title tag in the appropriate place.

It is not enough to simply change the title tag, but to optimize the entire HTML template. At this point, please follow the following SEO best principles: 1 content page and display page separate, 2 guarantee to use the word correct, semantic fluent; 3 if necessary, use the paragraph title label, 4 delete template superfluous part; 5 do not use the same meta description and meta keywords throughout. To give a refreshing feeling.

The next part to optimize is the URL. A well-known URL, although more difficult to change, but more worthy of change. Especially when the URL has more than two variables (that is, more than two equal flags). Google engineer Matt Cutt told WordCamp that as long as the URL does not contain more than 2 to 3 variables, Google treats both dynamic URLs and static URLs alike. However, it is better for programmers to statically address the URL of a Web site.

Experience tells us that static URLs perform better in search engines. This kind of URL is more affinity to users, so they can attract more links. The ideal URL is the URL that contains the keyword. Matt Cutt also said in WordCamp that the underscore will be used as a separator. So when dealing with separators, don't bother to consider whether this is an underscore or hyphen. This is not to say that all search engines admit, at least Google admits. Also, don't forget to set 301 on the old page URL to permanently turn to this page for the new URL.

I like to be included in the search engine pages, as a virtual sales team. The URL of each included page is equivalent to a virtual "salesman". The more salesmen you work for, the more you will gain. Unfortunately, most salesmen are free activists, sitting around doing nothing--not attracting any visitors. Therefore, in addition to the inclusion of the page at the same time to reduce the "free activity page." Using spiders, friendly URLs can greatly reduce the free activity page.

Another way to reduce the ' free page ' is to optimize the inbound link structure. The navigation ranking plays a very important role in translating generic links into deep links. The page at the bottom of the navigation does not make any difference to the rankings. There is a suitable opportunity to let products, articles, search with related links. When writing links, it is important to ensure that the anchor text "points to the point" (Avoid using "click here" and other vague and abstract words) using the tag group is one of my favorite ways to get rich link text from the keyword, which is an effective way of Web 2.0. Do not use the same tag group throughout the site, but for the page and catalog "tailor-made" label group.

I've seen very large web sites that carry out search engine optimization, and they are all implemented through automation and division, rather than traditional SEO strategies. Like anything else, the secret of SEO is not hard work, but smart.

Author: Hangzhou SI billion Network Technology Co., Ltd.

Original load: http://www.seo.com.cn

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